- :"Laughable": putting QR codes on banners
Show Daily, Erik Sass - Tuesday, July 24, 2012
Putting QR codes on online banner ads is an example of advertisi ...
- who do you work with?
Show Daily, Erik Sass - Tuesday, July 24, 2012
Creative genius doesn't happen in seclusion, usually. ...
- do you hate home page takeovers?
Show Daily, Erik Sass - Tuesday, July 24, 2012
"Everyone hates home page takeovers now," according to Gene Paek, VP interacti ...
- 'Like Coughing Up Hairballs'
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
Should marketing and ad agencies have technologists on staff? Peter Minnum, he ...
- Amazon's winning pitch to Universal
Show Daily, Erik Sass - Tuesday, July 24, 2012
What kind of display advertising pitch gets the attention of a b ...
- Making An Impression
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
On one day Yahoo's homepage can deliver 175 million impressions, according ...
- premium display and WOM
Show Daily, Erik Sass - Tuesday, July 24, 2012
WOM is one of the key drivers of movie awareness, so h ...
- marketing a foul-mouthed teddy bear
Show Daily, Erik Sass - Tuesday, July 24, 2012
Some display ads are premium, but maybe not appropriate for all t ...
- The Concept Of Viewability
Show Daily, Laurie Sullivan - Tuesday, July 24, 2012
Only 40% of ads are in view for more than 1 secon ...
- Balancing Dueling Goals: Quality And Scale
Online Media Daily, Christopher Hansen - Monday, July 23, 2012
When brands and agencies meet with media and technology companies, their bigge ...
- Mobile Opportunities Missed Without Stronger Multichannel Integration
Online Media Daily, Laurie Sullivan - Friday, July 20, 2012
Platforms continue to create a fairly easy process to buy mobile medi ...
- GroupM: Global Digital Ad Forecast To Hit $99 Bil
Online Media Daily, Laurie Sullivan - Thursday, July 19, 2012
GroupM estimates positive growth for digital media. It forecast growth in measur ...
- GroupM Releases Revised 2012 Global Ad Spend
Raw, Laurie Sullivan - Thursday, July 19, 2012
GroupM released Thursday a revised forecast for growth in ad spending. T ...
- Book Excerpt: Shoring Up Display's Weak Spots
OMMA Magazine, Linda Abraham - Wednesday, July 18, 2012
In January, comScore released a new way to account for the impressio ...
- Attribution Requires Marketers To Understand Display Ad Impact
Online Media Daily, Laurie Sullivan - Tuesday, July 17, 2012
Drilling into media paths to determine what drives consumers to purchase ...
- Adobe Rebrands Efficient Frontier To AdLens
Raw, Laurie Sullivan - Wednesday, July 18, 2012
Adobe said Wednesday it rebranded the multichannel advertising optimization technology acquired fr ...
- Display's Crazy Salad
OMMA Magazine, Daisy Whitney - Tuesday, July 17, 2012
Display ads are the lettuce in the salad -- the foundation ...
- Video Display Ads Deliver Interaction Rates of 36%
VidBlog, Daisy Whitney - Monday, July 16, 2012
Pre-rolls are the dominant form of online video advertising, but display a ...
- Thinking Inside The Box
OMMA Magazine, Christine Champagne - Friday, July 13, 2012
Does online display advertising build brand equity? There is a lot ...
- Nielsen Moves From Measuring Effects To Affecting Them: Wants To Change The Way Brands Advertise
Online Media Daily, Joe Mandese - Wednesday, July 11, 2012
In a shift from its historic role of simply researching and analyzi ...
- Google Takes Mobile On Attribution Path
Online Media Daily, Laurie Sullivan - Wednesday, July 11, 2012
Attribution modeling analyzes how different types of advertising, such as mobile, displa ...
- How Search Marketers Spent Budgets Last Quarter
SearchBlog, Laurie Sullivan - Wednesday, July 11, 2012
Tracking online marketers' budgets and costs per click can help marketers understa ...
- Brands, Publishers Target 50-Something Crowd
Online Media Daily, Laurie Sullivan - Friday, July 6, 2012
The 50+ generation goes online, and it appears that brands and publishe ...
- The Truth About Click-Through Rates In Video Ads
VidBlog, Daisy Whitney - Thursday, July 5, 2012
Online video ad network AdExcite is betting interstitial video ads are mo ...