- Smart Brand Integration Builds The Best Engagement
Online Media Daily, Daniel Bornstein - Tuesday, October 2, 2012
Consumers are not commodities; they are individuals who want to be treat ...
- Video Ups Mobile Ad Engagement
Online Media Daily, Mark Walsh - Tuesday, October 2, 2012
Ad features such as video and image galleries help boost engagement wi ...
- Lexus Partners With Out
Marketing Daily, Karl Greenberg - Thursday, September 27, 2012
Gay fashion & lifestyle brand Out has partnered with Lexus, which wi ...
- How Yoplait Grew Facebook Likes By 800K In A Year
Marketing Daily, Karlene Lukovitz - Wednesday, September 26, 2012
Largely by moving away from an impersonal, push-marketing approach to a mo ...
- Video Ads Go 'Native' With Sharethrough
Online Media Daily, Gavin O'Malley - Wednesday, September 26, 2012
Riding a wave of interest in "native" ad placements, Sharethrough just debut ...
- Facebook Declines In Social Video Engagement, Web Site Visits Rise
VidBlog, Daisy Whitney - Thursday, September 27, 2012
Facebook is still a dominant force in social advertising, but it h ...
- New Season Shows Like 'Perception,' 'Arrow' Click With Audiences
MediaDailyNews, Wayne Friedman - Thursday, September 20, 2012
A new marketing study posits NBC's "Revolution" and TNT's "Perception" as scori ...
- Google Readies New Version Of DoubleClick Bid Manager
Online Media Daily, Laurie Sullivan - Wednesday, September 19, 2012
Google continues to make updates to its DoubleClick platform that automates a ...
- Somo's Sleight: Mobile Is Bigger Than Just M-Commerce - It's Affecting The Whole Customer Journey
Online Media Daily, Joe Mandese - Tuesday, September 18, 2012
LONDON - The retail implications of mobile media go far beyond so-call ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Localytics Used New Monies To Up Mobile Marketing Services
Online Media Daily, Gavin O'Malley - Monday, September 10, 2012
It can be tough for publishers to reach app subscribers -- particular ...
- Chevy Strikes Sparks With MTV
Marketing Daily, Karl Greenberg - Thursday, September 6, 2012
Chevrolet partnering with MTV to help get the word out about i ...
- Email Remains Strong Brand Marketing Tool
Online Media Daily, Gavin O'Malley - Friday, August 31, 2012
Despite the rise of social, email remains a strong channel for bran ...
- Early Results Promising For Facebook's Sponsored Results
Online Media Daily, Mark Walsh - Thursday, August 30, 2012
Facebook ads specialist Nanigans says initial results bode well for the Sponsor ...
- The Whole Story: 2 Views Of Social TV
MediaDailyNews, Mike Bloxham - Thursday, August 23, 2012
Social TV -- in all it's forms -- is on a rol ...
- iTVX, Rentrak Team For Better Brand Integration Engagement
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Rentrak has reached an agreement that looks to combine viewership data f ...
- Match Campaigns With Best Days, Channels, Email and Social Consumer Patterns
Research Brief, Jack Loechner - Tuesday, July 17, 2012
According to Yesmail Interactive, many social media and email campaigns do n ...
- Hershey's Launch Urges 'Sweet Independence'
Marketing Daily, Karlene Lukovitz - Friday, July 6, 2012
The Hershey Company is employing Facebook engagement activities and sampling events ...
- Untangle Mobile Metrics To Track Campaigns
Online Media Daily, Mark Walsh - Friday, June 29, 2012
In the absence of standardized metrics, a new Forrester report outlines strategi ...
- Engagement Rises For Tweets Under 100 Characters
Around the Net In OMD Europe, Nina Lentini - Wednesday, June 27, 2012
Tweets containing less than 100 characters receive 17% higher engagement than long ...
- YouTube On Monday, Tweet On Friday: Ads Mistimed
Marketing Daily, Sarah Mahoney - Monday, June 25, 2012
If timing is everything, brands using digital media are in trouble. Whi ...
- LinkedIn Extends Targeted Updates To Companies
Online Media Daily, Mark Walsh - Tuesday, June 19, 2012
LinkedIn on Tuesday announced that companies can send targeted status updates ...
- In Sync: Brands Expanding Social Media Presence
Online Media Daily, Steve McClellan - Friday, June 15, 2012
Consumers are making fewer visits to brand Web sites as they increasing ...
- 7 Reasons Why Social Gaming Should Be In Your Media Plan
Online Media Daily, Ari Brandt - Friday, June 15, 2012
Social gaming represents the new golden era of captive, engaged users. ...
- Engagement: Brands Should Drive Traffic To Facebook Page
Online Media Daily, Mark Walsh - Thursday, June 14, 2012
Figuring out the value of a "like" has confounded marketers as th ...
- Mobile Rich Media Ads Expand Cross-Platform
Online Media Daily, Mark Walsh - Tuesday, June 5, 2012
Ad impressions from tablets and other connected devices increased to 20% ...
- CRM By The Numbers
MarketingTools: CRM, Troy Burk - Tuesday, May 29, 2012
How to measure your sales team effectively and boost success ...
- 'Viewability' Better Than Clicks To Measure Online Ads
Online Media Daily, Gavin O'Malley - Tuesday, April 24, 2012
Continuing to lose face among marketers, new research shows that clicks a ...
- Chartbeat Raises $9.5 Mil, Refines Metrics
Online Media Daily, Gavin O'Malley - Monday, April 16, 2012
Hoping to scale its real-time analytics service, Chartbeat just closed a $9 ...
- UK Trails Latin America In Reader Engagement
Around the Net In OMD Europe, Nina Lentini - Thursday, April 12, 2012
A study of social media habits in 10 countries by Kantar Med ...