New Season Shows Like 'Perception,' 'Arrow' Click With Audiences
The big new TV series this new broadcast season -- which officially starts Sept. 24 -- will include NBC's "Revolution"; CBS' "Vegas" and CW's "Beauty and the Beast." For ABC, its best
results will be for "Nashville" and "The Mindy Project" for Fox -- all per a study by marketing company NewMediaMetrics, which looked at 48 upcoming new broadcast and cable TV shows this past May.
Results also included emotional attachment scores.
Top emotional engagement scores went to two CW shows: "Beauty and the Beast" and "Arrow." The former scored highest among females 18-24;
"Arrow" got the best emotional reaction from 18-24s. FX's "Anger Management" got high emotional attachment results across all key demos 18-54. Lifetime's "The Client" did well with women 25-54. TNT's
"Dallas" did well with men and women 35 years and older.
NBC's "Revolution" debuted this past Monday to strong initial results, with a solid 4.2 Nielsen rating among 18-49 viewers. While
NBC will gain from the drama, the study says comedies "Animal Practice" and "Guys With Kids" will score lower results.
Big new cable shows that will see strong results: FX's "Anger
Management," Lifetime's "The Client List," TNT's "Perception," TNT's "Major Crimes," and USA Network's "The Moment."
Those cable shows with weaker viewer interest: Bravo's "Silicon Valley,"
Lifetime's "Bristol Palin: Life’s a Tripp," Discovery Channel's "Fast and Loud," TBS' "The Wedding Band," and FX's "Brand X."
Looking at specific advertiser brands attached to TV
shows and/or networks: Starbucks had the highest attachment to CBS "The Big Bang Theory," as well as the Fox network in general. Apple's iPad showed high attachment to "Family Guy." Consumers who go
to The Gap have a strong liking for the History cable channel and NBC.
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