- LG Mobile, Cartoon Team Against Bullying
Marketing Daily, Aaron Baar - Tuesday, July 31, 2012
As part of LG's annual National Texting Championship, consumers will be encourag ...
- CW Redefined As 18-34 Adults, Targets Men
MediaDailyNews, Wayne Friedman - Monday, July 30, 2012
Although largely defined by its young female-centric shows, The CW says i ...
- Trailer Traffic: The Holy Grail Of Digital Entertainment Marketing
Marketing: Entertainment, Will Kassoy - Thursday, July 26, 2012
Brand marketers have it tough. There are so many complexities to conside ...
- FremantleMedia, Random House TV Team For Possible Shows
MediaDailyNews, David Goetzl - Wednesday, July 25, 2012
In a corporate-sibling partnership that could help FremantleMedia build a scripted programmi ...
- Stewart Re-Ups 'Daily Show' Through 2015
MediaDailyNews, David Goetzl - Wednesday, July 25, 2012
Jon Stewart opted to remain in his anchor "Daily Show" chair, agreei ...
- Starz Lets Users Be The 'Boss'
Marketing Daily, Aaron Baar - Monday, July 23, 2012
The marketing program (aptly called "Price for Power") leverages people's Facebook informati ...
- Netflix Hires CMO
Marketing Daily, Aaron Baar - Monday, July 23, 2012
Kelly Bennett is a veteran of Warner Bros. Studio. ...
- Toshiba, Intel Showcase 'Beauty Inside'
Marketing Daily, Aaron Baar - Tuesday, July 24, 2012
The two brands are teaming yet again on a social film projec ...
- 'Dark Knight' Box Office Off Slightly Following Tragedy
Marketing Daily - Top of the News, Thom Forbes - Monday, July 23, 2012
Hollywood and its associates exhibited a delicate and sensitive public persona ov ...
- Online Videos Drive Tune-In For TV Shows, Movies
VidBlog, Daisy Whitney - Monday, July 23, 2012
Video drives video. Among online video viewers, about 44% of TV viewe ...
- Making A Fortune: Journalist Foresees Sweet Future In Chinese Cookies
Marketing: Entertainment, Alison Hill - Thursday, July 19, 2012
Today, I'd like to introduce you to another clever and creative care ...
- Valpak Teams With 'Ice Age' For Vacation Sweeps
Marketing Daily, Tanya Gazdik - Thursday, July 12, 2012
Consumers can instantly win movie tickets for "Ice Age" via a promoti ...
- You're Gonna Need A Bigger Boat
Marketing: Entertainment, Doug Chavez - Thursday, July 12, 2012
Nearly all the entertainment brands I have worked with are always looki ...
- Microsoft To Launch Bing Fund, Led By Former Xbox GM
Online Media Daily, Laurie Sullivan - Monday, July 9, 2012
Microsoft plans to release details soon on the Bing Fund for startu ...
- Sony Creates Memories For 'Recall'
Marketing Daily, Aaron Baar - Friday, July 6, 2012
The "Welcome to Rekall" sweepstakes features a dedicated Web site through whi ...