Toshiba, Intel Showcase 'Beauty Inside'
Toshiba and Intel are teaming up on another social film project, this time starring Topher Grace, Mary Elizabeth Winstead and an unknown from the general public
The new project, called “The Beauty Inside,” follows the store of Alex, a 20-something young man, who wakes up every day completely different on the outside (with a new face and body), but the same on the inside. Each sequence shows everyday life challenges such as where he’ll work, what he’ll encounter through the day and romantic twists. (Throughout the film, Alex will use a Toshiba ultrabook to document the trials and tribulations of the day.) The story will unfold in weekly installments beginning August 16, running for six weeks.
Adding another level of interaction to the project, Toshiba and Intel are launching an online casting call via Facebook, giving people the chance to audition to play one of Alex’s different personas in upcoming films.
“As we usher in a new era of computing, we are excited to continue to expand the entertainment computing experience on Intel-inspired Ultrabook devices,” said Johan Jervoe, vice president partner marketing, Intel, in a release. “This global, social film is proof that the right technology can blend two major forms of entertainment and give a global audience the opportunity to be engaged and have a chance to play a role in a blockbuster-style Hollywood movie.”
Recent Marketing Daily Articles
- Bojangles Taps Sports Stars For Breakfast Wars April 19, 10:48 p.m.
Bojangles' Famous Chicken and Biscuits, a major player in the Southeast, is far from a newcomer ... - Millionaires Prefer Costco, Target, Home Depot April 19, 10:42 p.m.
A new survey of America’s wealthiest 10% reveals a strong optimism about the months ahead, and ... - British Airways Launches 'My Flightpath' April 17, 10:30 p.m.
British Airways has launched an online tool called “My Flightpath” which provides customers with their own ... - Chipotle Ups Prices, As Food Costs Rise April 17, 4:49 p.m.
Chipotle Mexican Grill will raise menu prices by single digits, starting this quarter, for the first ... - More Connected Devices Means More Support Needed April 17, 3:30 p.m.
As more consumer devices and services get connected, they’re looking for more in the way of ... - Toyota's Scion Eyes Digital, Release Series For Awareness April 17, 3:14 p.m.
Scion’s exhibit at the New York International Auto show was modest and, during press days, there ... - Consumers Fall Into Gap's Digital Initiatives April 17, 11:04 a.m.
Despite its bumpy financial results so far this year, some industry experts are impressed. While Gap ... - Nestle USA In Hispanic Shopper Marketing Initiative April 17, 6:55 a.m.
Nestlé USA has teamed with a Southern California grocery chain on a shopper marketing campaign and ... - Mini Spotlights Owners For Mini Hardtop April 17, 5:56 a.m.
Since its launch in the U.S. in 2002, Mini has cultivated in its marketing and CRM ... - Macy's Reignites American Icons Campaign April 17, 5:54 a.m.
Macy’s is revisiting last year’s American Icons marketing campaign, this time tapping the likes of swimmer ...
Be the first to comment on "Toshiba, Intel Showcase 'Beauty Inside'"
Leave a Comment