- Wheat Thins Fans Check In From Roller Coasters
Marketing Daily, Karlene Lukovitz - Thursday, August 30, 2012
Kraft Foods' Wheat Thins has partnered with Six Flags on a uniqu ...
- First, You've Got To Have A Good Product
Marketing Daily - Top of the News, Thom Forbes - Friday, August 31, 2012
If you can't indulge in a little magical thinking in Hollywood, y ...
- Disney Goes Haute With Barneys This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2012
For anyone who thinks Disney's Electrical Parade and haute couture could nev ...
- Mobile In The Moment
Marketing: Entertainment, Dev Crews - Thursday, August 30, 2012
There's a good chance you're reading this on your phone. Like ma ...
- Entertainment Marketers Push M-Commerce
Online Media Daily, Mark Walsh - Thursday, August 30, 2012
Entertainment industry businesses have been at the forefront of advertising in emergi ...
- Toyota Sponsors Morgan's Wonderland, San Antonio Scorpions
Marketing Daily, Karl Greenberg - Tuesday, August 28, 2012
Toyota has signed on as presenting sponsor of Morgan's Wonderland in S ...
- Knicks, Rangers Sales Boost MSG Revs
MediaDailyNews, Wayne Friedman - Friday, August 24, 2012
Big post-season tickets sales efforts for the New York Knicks and N ...
- Go Big, Go Cross-Screen Or Go Home
Marketing: Entertainment, Will Kassoy - Thursday, August 23, 2012
On any given Monday, there are two types of executives in Hollywoo ...
- Hispanics Prefer At-Home Entertainment
Marketing Daily, Tanya Gazdik - Thursday, August 16, 2012
Hispanic consumers prefer at-home activities versus more costly out-of-home options, according ...
- SCORE-ing Great Advice
Marketing: Entertainment, Alison Hill - Thursday, August 16, 2012
Executive volunteers help entrepreneurs grow their businesses. ...
- Honda Backs Barclays Center And Brooklyn Nets
Marketing Daily, Karl Greenberg - Monday, August 13, 2012
This is its first-ever major sponsorship with a sports and entertainment ven ...
- Intel, Artists, Brands Team For 'Ultrabook Experience'
Marketing Daily, Aaron Baar - Thursday, August 9, 2012
To showcase all that the latest generation of personal computers can accomplis ...
- Kenmore Sponsors Online Show
Marketing Daily, Aaron Baar - Thursday, August 9, 2012
The appliance maker will be featured in online reality show Bridal W ...
- A Tale Of Two TV Networks
Marketing: Entertainment, Doug Chavez - Thursday, August 9, 2012
I got to thinking about this opening line from the class nov ...
- News Corp: Broadcast TV Dips, But Cable Returns Solid Results
MediaDailyNews, Wayne Friedman - Wednesday, August 8, 2012
For its fiscal fourth quarter ending in June 2012, News Corp. sa ...
- 'Avengers' Helps Disney In Q2
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, August 8, 2012
The Walt Disney Co. posted a huge second quarter, with profits ...
- Disney Posts Strong Q3 Results, Ad Revenues Mixed
MediaDailyNews, Wayne Friedman - Tuesday, August 7, 2012
Walt Disney Co. posted some strong third-quarter fiscal results -- driven ...
- EA Sues Zynga
Marketing Daily, Aaron Baar - Friday, August 3, 2012
Game publisher Electronic Arts says Zynga's"The Ville" is too similar to i ...
- Cable Ad Sales Dip 7%, Impact Viacom Revs
MediaDailyNews, Wayne Friedman - Friday, August 3, 2012
Weak advertising sales for Viacom's cable networks -- which include MTV a ...
- When Social Media Makes It Harder To Achieve Celeb Super-athlete Status
Marketing: Entertainment, Chris Raih - Thursday, August 2, 2012
Kobe Bryant recently sparked a debate when he intimated that the curre ...
- Vevo Teams With Ouya For Content Distribution
Online Media Daily, Gavin O'Malley - Wednesday, August 1, 2012
Top YouTube partner Vevo just entered into a content distribution deal wi ...