Vevo Teams With Ouya For Content Distribution
Big as it is, YouTube isn’t the only way to reach video lovers.
Proving that point, top YouTube partner Vevo just entered into a content distribution deal with Android-based gaming
console Ouya.
Backed by Kickstarter capital -- $6 million so far -- Ouya is planning to hit the market next March, and cost $99 per unit.
“For Ouya, this means
entertainment beyond gaming,” Julie Uhrman, Ouya’s founder, said Wednesday.
Michael Cerda, SVP of product and technology at Vevo, calls Ouya “one of the most
exciting new entertainment platforms we’ve seen.”
Bigger picture: the Ouya deal is part of Vevo’s ambitious plans to infiltrate every living room in the world -- if
need be, with the help of YouTube.
Indeed, the deal follows threats by Vevo -- the popular online music video company owned by Universal Music Group, Sony Music and Abu Dhabi Media --
to distance itself from YouTube.
Last month, Vevo founder Doug Morris, the CEO of Sony Music Entertainment, warned YouTube parent Google to sweeten the deal between the two companies, or
risk losing Vevo’s content.
YouTube is “just extracting too much money for the enterprise to work properly,” Morris told the Los Angeles Times in July.
“The videos are expensive to produce. And there are many mouths to feed on our end. You have to pay the artist, the record companies, the publishers.”
YouTube would likely
survive without Vevo, as it remains the most-watched channel on the video platform. However, Vevo attracted 45 million viewers -- who together streamed 567 million videos -- in June, according to
comScore. (By contrast, YouTube’s second-most-popular video partner, Warner Music, drew 26 million viewers in June.)
Vevo is reportedly on pace to generate $280 million in
revenue in 2012 -- up from $150 million last year. The company, however, has yet to confirm these numbers.
Recent Online Media Daily Articles
-
Weather.com Develops Real-Time Data Ad Targeting May 17, 5:12 p.m.
Weather.com has begun using audience segmentation data from Lotame to develop real-time ad targeting services based ... -
MetroPCS Drops Challenge To Neutrality Rules May 17, 4:44 p.m.
T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on ... -
'Geo-Conquesting' Drives Higher Mobile Click Rates May 17, 3:56 p.m.
The practice of conquesting -- running advertising for a brand or product near editorial content about ... -
Cox-Backed, Skyword Raises $6.7 Million To Enhance Content Creation May 17, 3:34 p.m.
Internet services and utilities will rely more on content as the industry matures. Shereta Williams, vice ... -
Ford, Jeep, Chevy Top Digital Auto Brands May 17, 1:09 p.m.
On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were ... -
Choosing Sides: VivaKi Backs comScore; ABC Throws In With Nielsen May 17, 9:52 a.m.
In a battle to control the future of the ad industry’s currency, Nielsen and comScore each ... -
Yahoo Adds Tweets To News Feed May 16, 6:18 p.m.
Yahoo will incorporate selected tweets into the news feed on its redesigned home page through a ... -
Mozilla Puts Cookie-Blocking On Hold May 16, 6:16 p.m.
Mozilla is putting the brakes on plans to block third-party cookies by default in the upcoming ... -
Mobile Ad Results In Line With Rich Media May 16, 5:39 p.m.
Mobile display ads perform roughly on par with rich media ads in terms of click-through and ... -
Google Plans To Transition Brands Into Content-Driven Advertising May 16, 4:30 p.m.
Google wants technology to "step out of the way" as developers integrate it into everyday life. ...
Be the first to comment on "Vevo Teams With Ouya For Content Distribution"
Leave a Comment