- Sandy Entertainment Losses Could Be Huge
Marketing Daily, Aaron Baar - Tuesday, October 30, 2012
"With no power, there's no show," Paul Bassman, president of Doodson Insuran ...
- Star Wars Joins The Disney Cosmos
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 31, 2012
A deal right out of Hollywood yesterday brings together two of t ...
- Activision Goes Big For 'CoD: Black Ops 2'
Marketing Daily, Aaron Baar - Monday, October 29, 2012
In addition to Downey, Jr., who upstages a man with two tan ...
- Lexus Ties Up Luxury Auto Deal With MSG
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
Lexus is the second automaker to launch a partnership with The Madis ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Denny's Offers 'Hobbit' Menu, Collectibles
Marketing Daily, Karlene Lukovitz - Friday, October 26, 2012
Starting Nov. 6, the fast-casual chain will feature a limited-time menu wi ...
- GMR Marketing Opens Moscow Office
Raw, Nina Lentini - Friday, October 26, 2012
GMR Marketing, the London-based global sports, entertainment and lifestyle marketing agency, h ...
- Engaging The Multi-tasker: 3 Ways People Consume Entertainment
Marketing: Entertainment, Will Kassoy - Thursday, October 25, 2012
Recently, I sat down with executives from CNN, Unicorn Media, and Ac ...
- 5 Ways To Use Twitter Data To Determine A Hit (Or Miss)
Marketing: Entertainment, Jamie de Guerre - Wednesday, October 24, 2012
Let's face it, even with all of the gnashing of teeth regardi ...
- Jamba Juice Takes Bite Of 'Twilight' Action
Marketing Daily, Karlene Lukovitz - Monday, October 22, 2012
A supporting, Facebook-based Twilight Saga Sweepstakes offers two tickets to the "Breaki ...
- Digital Movies Gaining In Popularity
Marketing Daily, Aaron Baar - Monday, October 22, 2012
Already, streaming services such as Netflix and Amazon Instant Video are gaini ...
- Selling History, Humor And Cartoons
Marketing: Entertainment, Alison Hill - Thursday, October 18, 2012
How do you market a book that combines serious history, irreverent humo ...
- NASCAR Extends Deal With Fox
Marketing Daily, Karl Greenberg - Tuesday, October 16, 2012
NASCAR and FOX Sports Media Group (FSMG) have extended their relationship wi ...
- Skylanders Giants Show Some Personality
Marketing Daily, Aaron Baar - Wednesday, October 10, 2012
Having scored a hit with its cross-platform game Skylanders Spyro's Adventure ...
- Remote I Want Control -- And Multi-Screen World
Marketing: Entertainment, Doug Chavez - Thursday, October 11, 2012
The Beastie Boys were ahead of their time with their song "Remo ...
- New Dominos Format Puts Pie On Stage
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 10, 2012
Domino's Pizza's is picking up cues from traditional pizza parlors where t ...
- Sony, Bridgestone In Court Over 'Kevin Butler' Ad Character
MediaDailyNews, Steve McClellan - Monday, October 8, 2012
Sony Computer Entertainment and Bridgestone Tire have gone to court over a ...
- Kia, DC Entertainment In Cause-Related Effort
Marketing Daily, Karl Greenberg - Thursday, October 4, 2012
Kia will partner with DC Entertainment on a cause campaign to fig ...
- Sony Music Puts India In Coke Studio
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 4, 2012
Sony Music Entertainment India has partnered with mobile ad network Vserv.mobi ...
- Art Imitates Life On TV
Marketing: Entertainment, Chris Raih - Thursday, October 4, 2012
The new look of the American family. ...
- This Is What Creatives Really Think About Their Day Jobs
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 1, 2012
The scariest advertising-as-horror show ever -- and one clearly written by ...
- On Frankenweenie And Bringing Back The Past
Marketing Daily - Top of the News, Thom Forbes - Monday, October 1, 2012
"Frankenweenie," Tim Burton's full-length, 3D stop-action animated and "Johnny Depp-free" remake ...