Lexus Ties Up Luxury Auto Deal With MSG
Lexus is the second automaker to launch a partnership with The Madison Square Garden Company (MSG). The long-term marketing partnership makes Lexus a Signature Partner of MSG with year-round exposure across the company’s sports, entertainment and media properties.
Lexus will, among other things, be naming partner for the new Madison Suite Level that will debut later this
week as part of Phase II of The Garden’s top-to-bottom Transformation.
Lexus is also official luxury vehicle of The Theater at Madison Square Garden, the New York Knicks, New York Rangers, New York Liberty and the Concert Series at Madison Square Garden. In addition, Lexus will have a presence on MSG’s regional sports networks, MSG and MSG+, and have integration on The Garden’s 7th and 8th Avenue Marquees. Lexus also gets branding exposure on assets like GardenVision, the center-hung scoreboard; and on-court and on-ice branding and promotional contests.