- Study: PNC, Ally, BofA Set Online Banking Bar
Marketing Daily, Tanya Gazdik - Tuesday, November 30, 2010
The approach is building brand loyalty in ways unseen anywhere else, sa ...
- Kardashian Sisters End 'Kardashian Kard'
Around the Net In Brand Marketing, Nina Lentini - Tuesday, November 30, 2010
...
- Visa, LivingSocial Partner For BOGO Promo
Marketing Daily, Tanya Gazdik - Monday, November 29, 2010
"We have significantly increased our digital media spend over the last coup ...
- J.D. Power: Quicken Loans Tops In Satisfaction
Marketing Daily, Tanya Gazdik - Sunday, November 28, 2010
Quicken Loans ranks highest among primary mortgage lenders with a score ...
- Zag To Be Bank of America's Online Auto Platform
Marketing Daily, - Wednesday, November 24, 2010
TrueCar, Inc.'s B-to-B division, Zag, an online and mobile car buying platfo ...
- TIAA-CREF Reaches College Target Via Yahoo Sports
Marketing Daily, Tanya Gazdik - Monday, November 22, 2010
"We saw numbers for the Yahoo campaign that were 20 to 3 ...
- Allstate Targets Road Trippers Online
Marketing Daily, Tanya Gazdik - Friday, November 19, 2010
Allstate tapped one of college football's biggest fans to embark upon ...
- Sun Life Sponsors Dolphins Cycling Challenge
Marketing Daily, - Friday, November 19, 2010
Sun Life Financial Inc. will partner with the Dolphins Cycling Challenge (DCC ...
- Zurich Expands Back Into U.S. Life Insurance Market
Marketing Daily, - Thursday, November 18, 2010
This will be the first time since 2003 that life insurance produc ...
- Study: People Feel Slightly Better About Banks
Marketing Daily, - Wednesday, November 17, 2010
Results of the "Consumer Financial Outlook" study by the Livonia, Mich.-based compa ...
- Esurance Supports Farm Compost Project
Marketing Daily, - Monday, November 15, 2010
With its offset purchase, Esurance continues to address greenhouse gas emissions fr ...
- Study: Industry Should Focus On Millennials
Marketing Daily, Tanya Gazdik - Monday, November 15, 2010
A lack of trust continues to be a challenge for financial institution ...
- ING Survey Finds Missed Retirement Plan Ops
Marketing Daily, Tanya Gazdik - Sunday, November 14, 2010
"All of us with expertise and an interest in the outcome ...
- AmEx Intros Children's Health Fund Gift Card
Marketing Daily, - Saturday, November 13, 2010
American Express is introducing the Children's Health Fund Gift Card, a gi ...
- MetLife Axes Long-Term Care Insurance Coverage
Around the Net In Brand Marketing, Thom Forbes - Friday, November 12, 2010
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- Chase Rolls Out Three Holiday Promos
Marketing Daily, Tanya Gazdik - Thursday, November 11, 2010
Ultimate Rewards is available for Chase Freedom, Chase Sapphire, Ink from Cha ...
- Visa Posts Video Vignettes On Facebook
Marketing Daily, - Thursday, November 11, 2010
The videos, at www.facebook.com/visafansforlife, explore each member's feat of attending every Sup ...
- ING CEO On Customers: More Dating, Less Marriage
Marketing Daily, Karl Greenberg - Wednesday, November 10, 2010
The company takes the same contrarian approach to branding, according to Kuhlman ...
- Southwest Airlines Salutes Military Members
Marketing Daily, Tanya Gazdik - Wednesday, November 10, 2010
The Dallas-based airline has more than 750 employees who currently serve ...
- Mint.com Challenges Cities To Drop Debt
Marketing Daily, - Wednesday, November 10, 2010
For the past month, participants signed up to represent their cities. T ...
- ING Direct Wants To Make Saving Cool
Marketing Daily, - Wednesday, November 10, 2010
As CEO of ING Direct, he has done that by making "savin ...
- Mutual Of Omaha Announces Stars Of Upcoming Ads
Marketing Daily, - Tuesday, November 9, 2010
The online survey started with an initial round of voting, which w ...
- Kardashian Prepaid Credit Card: A Way To Curb Teen Drug Use?
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
Kim Kardashian will be at a party in Manhattan tomorrow promoting t ...
- Q&A: Why NHL, Orange Bowl, ESPN Find 'It Pays To Discover'
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
Since August, Discover Financial Services has significantly ramped up its sports marketi ...
- NHL Inks Discover Card As Its Roster Grows
Marketing Daily, Karl Greenberg - Sunday, November 7, 2010
The deal extends Discover's limited involvement in hockey. Discover also can devel ...
- American Express Launches Web Series
Marketing Daily, - Friday, November 5, 2010
American Express Open launched a web series Nov. 1 connected to i ...
- 'Hello, Peggy? This Is Lou Holtz and Bobby Bowden'
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 4, 2010
Discover Card's clueless customer service rep "Peggy" will soon be hearing fr ...
- Whole Foods, Amex Team For Holiday Hunger Effort
Marketing Daily, - Wednesday, November 3, 2010
Starting today and through the end of December, American Express will dona ...
- Chase Partners With DreamWorks For 'Megamind'
Marketing Daily, Tanya Gazdik - Tuesday, November 2, 2010
"Over the past year, we have enhanced our card rewards program ...
- JetBlue, MasterCard Offer Deal If Jets Win Super Bowl
Marketing Daily, - Monday, November 1, 2010
If the New York Jets win the "2010 Football Championship" in Dall ...