- NHL, Discover's 'Day With The Stanley Cup'
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
A multi-media campaign, anchored by Facebook and including a new TV spo ...
- Low Interest Rates Mean Money
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
A historic drop in interest rates is helping U.S. households save mo ...
- Progressive Launches Social 'Best Day Ever'
Marketing Daily, Karl Greenberg - Wednesday, March 28, 2012
Progressive Insurance is using Flo, the proprietress of the fictive insurance stor ...
- John Hancock Promises 'You Are Not Alone'
Marketing Daily, Tanya Gazdik - Wednesday, March 28, 2012
John Hancock Financial Services is launching its first work under Chief Marketi ...
- MasterCard Goes With Palmer, PGA Tour
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 23, 2012
MasterCard has signed a deal with the PGA Tour and Arnold Palm ...
- HSBC Sponsors Hong Kong Rugby Tournament
Marketing Daily, Tanya Gazdik - Wednesday, March 21, 2012
HSBC is launching a new campaign as part of their co-title sponsorsh ...
- State Farm Salutes Hero Dogs
Marketing Daily, Tanya Gazdik - Wednesday, March 14, 2012
State Farm is joining forces with the American Humane Association to celebra ...
- Goldman Resignation: Righteous, Or Just Indignation?
Marketing Daily - Top of the News, Thom Forbes - Thursday, March 15, 2012
He didn't really say that, did he? Clients are known as "muppets ...
- Green Dot Buys Loopt For $43.4M
Raw, Mark Walsh - Friday, March 9, 2012
Location-based service provider
Loopt has been acquired by the Green D ...
- AmEx Turns Tweets Into Savings
Marketing Daily, Tanya Gazdik - Wednesday, March 7, 2012
American Express cardmembers can now sync their cards with Twitter and wh ...
- Pet Insurance Sales Are Up
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 7, 2012
Pet insurance providers have grown tenfold during the last decade to ...
- State Farm, Allstate Eclipse Geico, Progressive
Marketing Daily, Tanya Gazdik - Monday, March 5, 2012
It might be time for Geico to retire the gecko and t ...
- Morgan Stanley Redefines 'Rogue Investment Banker'
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 5, 2012
This is sort of a branding story if one considers that, whi ...
- Bank Of America Testing New Fees
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 1, 2012
Last year, Bank of America announced a $5 debit fee that w ...