- Sustainability Counts: 54% Of Grocery Shoppers Favor Greener Brands
Marketing Daily, Sarah Mahoney - Wednesday, April 29, 2009
Even as shoppers continue to hold back on spending, the evidence th ...
- Whole Foods Launches Mother's Day Contest
Marketing Daily, - Tuesday, April 28, 2009
Whole Foods Market has launched an online video, inviting moms to nomina ...
- KFC Pushing New Grilled Items Once Again
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 28, 2009
Monday was UnFry Day at most KFC restaurants, Brian Quinton reports, wi ...
- Cheerios-Discovered Authors Get Book Deals
Marketing Daily, Karlene Lukovitz - Monday, April 27, 2009
The program aims to encourage parents and children to enjoy reading togethe ...
- Premium Foods, Beverages Redefine Simplicity
Marketing Daily, Karlene Lukovitz - Friday, April 24, 2009
"Our research suggests that brands that celebrate the aesthetic beauty in re ...
- Del Monte Launches Campaign Behind Canned Fruits, Veggies
Around the Net In Brand Marketing, Thom Forbes - Friday, April 24, 2009
Del Monte is breaking a $15-million "Stretch Your Dollar" ad campaign behi ...
- SunChips Keeps Building Green Momentum
Marketing Daily, Karlene Lukovitz - Wednesday, April 22, 2009
To stand out amid the din of increasingly confusing green claims bei ...
- M&M's Plays Hoops With The NBA
Marketing Daily, - Tuesday, April 21, 2009
Mars Direct Inc., a division of Mars Snackfood US, has a licensi ...
- Food Firms Adapting To Permanent Shift In Buying Patterns
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 21, 2009
Consumer spending on food fell by an inflation-adjusted 3.7% in the la ...
- Kellogg Pulls 'False' Claim From Cereal Ad
Marketing Daily, - Monday, April 20, 2009
The world's leading producer of cereal has agreed to settle Federal Tra ...
- Olive Oils Face Slower Growth Ahead
Marketing Daily, Karlene Lukovitz - Friday, April 17, 2009
Premium olive oil marketers can benefit from turning the recession-driven trend towa ...
- SunChips Rolling Out Compostable Package
Marketing Daily, Karl Greenberg - Thursday, April 16, 2009
Thomas Oh, who directs the brand, says the choice of making SunChi ...
- Post Shredded Wheat Celebrates Non-innovation
Marketing Daily, Karlene Lukovitz - Thursday, April 16, 2009
"There's been a marked change in American values, with a greater desi ...
- Oscar Mayer Reaches Out To Hispanic Consumers
Marketing Daily, - Wednesday, April 15, 2009
Oscar Mayer has launched "Sabor de Mama," a recipe contest directed ...
- Domino Launches Carbon-Neutral Sugar Line
Marketing Daily, Karlene Lukovitz - Wednesday, April 15, 2009
A TV commercial is running in 10 major Florida markets and ...
- Borden Intros New Packaging, Disney Star Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, April 14, 2009
The campaign featuring Gomez, star of Disney's "Wizards of Waverly Place" seri ...
- Nestlé Crunch Promos Support Playgrounds
Marketing Daily, - Monday, April 13, 2009
Nestlé Crunch has launched a sweepstakes and separate donation-per-coded entry program th ...
- Campbell Grows Tomatoes, Coke Plants Trees
Marketing Daily, Karlene Lukovitz - Monday, April 13, 2009
Campbell is extending its existing sustainability program to include, for the fir ...
- Frozen Breakfasts On A Roll, Beverages Melting
Marketing Daily, Karlene Lukovitz - Friday, April 10, 2009
The factors driving frozen F&B sales are no mystery. Part of t ...
- Kraft Will Sample New DiGiorno Flatbread Pizza At Tweetups
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
Kraft is launching a new DiGiorno's flatbread pizza but such is t ...
- Marketers Increasingly Find Themselves Defending Labels
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
There has been a surge in litigation against food companies for alleged ...
- NAD Says Wrigley Hasn't Proved Magnolia Bark Kills Bad Breath
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
The Better Business Bureau's National Advertising Division says that Wrigley's claims th ...
- Seder Fare For Pets That Keep Kosher
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 9, 2009
Are you ready for a picture of a beagle in a yarmu ...
- FDA: Recall Of Tainted Pistachio Nuts Far From Over
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
...
- Bad Times Are Good For Some F&B Segments
Marketing Daily, Karlene Lukovitz - Tuesday, April 7, 2009
Bread, sweet spreads, frozen meals, side dishes and coffee have been amo ...
- Foodmakers Emphasizing Simplicity As A Selling Point
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 7, 2009
Health advocates have long steered Americans away from processed foods that conta ...
- Hillshire Farm, Miller Launch Co-Branded Brats
Marketing Daily, Karlene Lukovitz - Monday, April 6, 2009
The new sausage products will be featured in the 2009 Char-Broil Grilli ...
- Cocoa Bean Price Rise May Damper Dark Chocolate Surge
Around the Net In Brand Marketing, Thom Forbes - Monday, April 6, 2009
Chocolatiers and chocoholics contend chocolate is entering into the same realm ...
- Leveraging The Momentum In Snacks
Marketing Daily, Karlene Lukovitz - Friday, April 3, 2009
While the snacking industry is clearly being impacted by the economy, so ...
- Hot Diggity Dog! It's Time To Play Ball
Around the Net In Brand Marketing, Thom Forbes - Friday, April 3, 2009
Barry Janoff reports that the National Hot Dog & Sausage Council sa ...