- Organic CEOs Engage In Video Duel
Marketing Daily, Tanya Gazdik - Monday, April 4, 2011
The dueling videos came about because Stonyfield Farm CEO Gary Hirshberg a ...
- Feds Propose Guidelines For Marketing To Kids
Marketing Daily, Karlene Lukovitz - Thursday, April 28, 2011
The proposed voluntary guidelines recommend that food makers adhere to specific limitatio ...
- Pie Makes Comeback In Supermarkets
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 28, 2011
Cupcakes have been the fad for a while now, but pies a ...
- Weight Watchers Takes Aim At Beer-Chugging Males
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 26, 2011
Wall Street can't seem to get enough of Weight Watchers lately. T ...
- Marketing The Egg
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 25, 2011
Home and Family editor Aisha Sultan was amazed by the sophistication ...
- Come To The Auto Show Hungry!!
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 22, 2011
Well, while I was looking at Gene Simmons at the Auto Show ...
- Barnum's Animals Expands Lilly Pulitzer Program
Marketing Daily, Karlene Lukovitz - Thursday, April 21, 2011
After a successful first run last year, Kraft Foods' Barnum's Animals Cracke ...
- Q&A: Why Americans Ignore The Food Pyramid
Marketing Daily, Sarah Mahoney - Thursday, April 21, 2011
Melissa Abbott, director of culinary insights for the Hartman Group, says governme ...
- Data: Chobani Now #1 U.S. Yogurt
Marketing Daily, - Thursday, April 21, 2011
Chobani Greek yogurt is now leading all other yogurt brands in sale ...
- To Reach Children, Food Marketers Blur The Online Lines Between Entertainment And Advertising
Around the Net In Brand Marketing, - Thursday, April 21, 2011
Food marketers, "rewriting the rules for reaching children in the Internet age,&quo ...
- Oscar Mayer Lunchables Gets $20M Campaign
Marketing Daily, - Wednesday, April 20, 2011
Kraft's Oscar Mayer brand's healthier Lunchables line is launching a $20-million bli ...
- Starbucks' Green Goals: Cups Present Challenges
Marketing Daily, Karlene Lukovitz - Tuesday, April 19, 2011
As Earth Day approaches, Starbucks is repeating its offer to give a ...
- Egg Farmers Donate 11 Million Eggs For Easter
Marketing Daily - Breaking News, Sarah Mahoney - Monday, April 18, 2011
Feeding America, a charity that distributes food to 5.7 million hungry America ...
- Kraft Boosts Messaging Around Minor League Baseball
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 18, 2011
Kraft is boosting digital, in-stadium ads, ads in program books, and messagi ...
- Private-Label Makers: Products Save Consumers 33%
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Private-label makers are looking to capitalize on consumers' growing concerns about rece ...
- 3 Smaller Kraft Brands' New Campaigns Detailed
Marketing Daily, Karlene Lukovitz - Friday, April 15, 2011
Kraft Foods recently announced the existence of "Operation Spark" -- an initiati ...
- Kellogg Launches Eggo FiberPlus Waffles
Marketing Daily, - Thursday, April 14, 2011
New Kellogg's Eggo waffles include 35% of daily recommended fiber per servin ...
- Log Cabin Goes Social To Promo Breakfast As Dinner
Marketing Daily, Karlene Lukovitz - Thursday, April 14, 2011
The campaign, like other recent Log Cabin efforts, focuses heavily on promoti ...
- Triscuit Expands Home Farming Initiative
Marketing Daily, - Tuesday, April 12, 2011
Kraft's Triscuit and nonprofit partner Urban Farming, which last March launched ...
- Frito-Lay Puts Flavor Kitchen In Times Square
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 11, 2011
The PepsiCo snack division will have a snack kitchen in Times Squa ...
- To Attract Younger Demo, Denny's Online Series Lets Comics Talk Freely
Creative Media Blog, Amy Corr - Monday, April 11, 2011
When was the last time you ate at Denny's? Youngsters, take not ...
- Uncle Ben's Stresses Rice as Healthy Foundation
Marketing Daily, Karlene Lukovitz - Friday, April 8, 2011
Uncle Ben's "Begin with Ben" campaign, launching in the U.S. this wee ...
- Kellogg Looks Beyond Publicis For Global Digital Programs
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 7, 2011
Kellogg has given its global digital strategy work for its corporate websit ...
- Mars Dominates Q1's Most Effective TV Ads
Marketing Daily, Karlene Lukovitz - Tuesday, April 5, 2011
Mars Inc. had four out of the 10 most effective television a ...
- Diamond Gets The Fever For The Flavor Of Pringles
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 6, 2011
Procter & Gamble plans to divest itself of the last chips ...
- Kraft Spreads Real Women of Philadelphia Success to Second Online Season
VidBlog, Steve Smith - Wednesday, April 6, 2011
Can a flagging brand reinvigorate its market via a Web series? Wel ...
- Philly Launches 2nd 'Real Women' Season
Marketing Daily, - Monday, April 4, 2011
Kraft's Philadelphia Cream Cheese will continue its partnership with Paula Deen Enterprise ...
- Laughing Cow Purchases Support Health Causes
Marketing Daily, - Monday, April 4, 2011
The Laughing Cow brands have launched a "Life Well Laughed" project, ...
- New-Product Hits Tap In-Home, Health Trends
Marketing Daily, Karlene Lukovitz - Friday, April 1, 2011
2010's most successful new food/beverage product launches served consumers' heightened emphases ...
- Study: Cause Marketing Lowers Donations
Marketing Daily, Tanya Gazdik - Sunday, April 3, 2011
Charitable firms should demand transparency from the marketers they plan to enga ...