- Best Brands On Social Media
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 30, 2013
Oreo set the standard for great social-media campaigns with its 100 Facebo ...
- Cap'n Crunch Launches YouTube Talk Show For Adults
Marketing Daily, Karlene Lukovitz - Thursday, April 25, 2013
Nine episodes will air every other Tuesday throughout the spring and summ ...
- Who's Buying Organic Baby Food?
Marketing Daily, Nina Lentini - Friday, April 26, 2013
Top 10 DMAs in which adults have used organic baby food ...
- Unilever: Spread Brand Marketing? Meh
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 25, 2013
Unilever has admitted it must do more to communicate the taste a ...
- Heinz Ketchup Gets Social Lift From 'Mad Men' Exposure
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2013
Seems that, aside from the ego boost, brands still alive today th ...
- Nature's Path Partners With Fossey Gorilla Fund
Marketing Daily, Karlene Lukovitz - Wednesday, April 24, 2013
Nature's Path, maker of organic cereals (including "Gorilla Munch"), granola bars a ...
- Haagen-Dazs Gelato Launch Uses 'La Dolce Vita' Theme
Marketing Daily, Karlene Lukovitz - Friday, April 19, 2013
Haagen-Dazs -- the ice cream brand with the Danish-sounding name that w ...
- Dannon Oikos, Allegra Lead Top-Selling CPG Launches
Marketing Daily, Karlene Lukovitz - Thursday, April 18, 2013
Dannon Oikos and Allegra were respectively the most successful food/beverage and non-foo ...
- Who's Eating Vegetarian Burgers?
Marketing Daily, Nina Lentini - Friday, April 19, 2013
Top 10 DMAs in which adults have bought vegetarian frozen burgers ...
- In Food Shopping, Brands Are Big Losers
Marketing Daily, Sarah Mahoney - Wednesday, April 17, 2013
This marks the third straight year of declines for national brands. A ...
- Who's Buying Friskies Cat Treats?
Marketing Daily, Nina Lentini - Thursday, April 18, 2013
Top 10 DMA's where adults have used Friskies cat treats in t ...
- Fresh & Easy Finally Gets It Right, And Exits
Marketing Daily - Top of the News, Thom Forbes - Thursday, April 18, 2013
If you've ever had a bad day at the office, you probab ...
- Mondelez Program Creates Fast Mobile Pilots
Marketing Daily, Karlene Lukovitz - Monday, April 15, 2013
Launching a pilot within 90 days was the objective for all tea ...
- Spike Developing 'Kitchens,' Carolla's 'Contractor'
MediaDailyNews, David Goetzl - Monday, April 15, 2013
Comedian Adam Carolla is putting his skills to work in a netwo ...
- Provocative Ads Intro New SlimFast Positioning
Marketing Daily, Karlene Lukovitz - Friday, April 12, 2013
In its "Get What You Really Want" campaign, SlimFast is contrasting t ...
- BK's and 3G's Hees To Take CEO Slot At Heinz
Marketing Daily - Top of the News, Thom Forbes - Friday, April 12, 2013
Warren Buffet didn't get that cat-ate-the-canary smile by sitting around and letti ...
- Only 28 Articles About Bacon Left To Write -- And Then We're Done!
Engage:Men, Keith Blanchard - Thursday, April 11, 2013
As everybody with an Internet connection knows, bacon is the most wondro ...
- Nestle's Taps WPP's Group M
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, April 10, 2013
Nestle's U.S. division has given its media business to WPP's Group ...
- Beech-Nut, Goya Team On Hispanic Baby Food Line
Marketing Daily, Karlene Lukovitz - Tuesday, April 9, 2013
The introduction of Beech-Nut Goya Baby Food reflects the stats: One-fourth ...
- NPD: Many Kids Call The Shots In Snacks, Breakfast
Marketing Daily, Karlene Lukovitz - Tuesday, April 9, 2013
Kids are eating 43 more meals at home per year, on averag ...
- Whole Foods Pushes La Vida Local
Marketing Daily, Sarah Mahoney - Tuesday, April 9, 2013
With Earth Day just weeks away, Whole Foods Market is embracing a ...
- Recognizing The Companies That Embrace Sustainability On A Daily Basis
Marketing: Green, Lisa Glover - Wednesday, April 10, 2013
On April 22, less than two weeks from now, more than o ...
- De Cecco Taps Block & DeCorso As AOR In U.S.
MediaDailyNews, Steve McClellan - Tuesday, April 9, 2013
Pasta maker De Cecco has selected Block & DeCorso as its agen ...
- The Latest Impulse Buy: A Car?
Creative Media Blog, Amy Corr - Monday, April 8, 2013
When I think of impulse buys, I think of the candy secti ...
- Mini Babybel Gets Its Own Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 4, 2013
In the first TV spot (30- and 15-second versions), dubbed "Manifesto," t ...
- Ace Scores: Cool Whip Frosting Tops Q1's Ads
Marketing Daily, Karlene Lukovitz - Wednesday, April 3, 2013
The ad earned "attention," "likeability" and "information" scores (three of the attribut ...
- 'Food Babe' Fights Kraft
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 2, 2013
Blogger Vani Hari has been trying to get consumers in Chicago ...
- Ketchup Art Marks Condiment Brand's 50th Anniversary
Creative Media Blog, Amy Corr - Monday, April 1, 2013
We've all heard the term "playing with your food" -- but wh ...