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'Food Babe' Fights Kraft
- Advertising Age , Tuesday, April 2, 2013 9:44 AM
Blogger Vani Hari has been trying to get consumers in Chicago to sample the U.K. version of Kraft Macaroni & Cheese. But it's a stunt. That's because the U.S. version of the product uses artificial dyes. The Monday "taste test" was to prove that the two versions taste the same by handing out tiny cups of the U.K version. Only about 10 people tried; most agreed. But she got the right kind of attention: earned media.
