- Kraft Launches Hockeyville In The U.S.
Marketing Daily, Karlene Lukovitz - Monday, September 29, 2014
"Hockey's popularity is growing rapidly, and this program enables Kraft to suppo ...
- YouTube Cooking Stars Drive 133K Views For Truvia
Marketing Daily, Karlene Lukovitz - Tuesday, September 30, 2014
Truvia tapped the four cooking mavens -- April Moore, Byron Talbott, Joan ...
- KitKat #bendgate Tweet Beats Oreo's 'Dunk In The Dark' Record Holder
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
KitKat's jibe at Apple's iPhone 6 bendiness issues has overtaken the populari ...
- Popchips' Next Stage Includes TV, Redesigned Site
Marketing Daily, Karlene Lukovitz - Thursday, September 25, 2014
Outside of cities, awareness of the brand is still "quite low," a ...
- Lunchables Helps Renovate Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Wednesday, September 24, 2014
To kick off and generate awareness for the program, professional skateboarder a ...
- Kraft 'Enhancers' Implement Master Brand Strategy
Marketing Daily, Karlene Lukovitz - Monday, September 22, 2014
"We needed to acknowledge and address the insight that the role ...
- Mother Wins Hovis Creative Account
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
Hovis has appointed Mother London to its creative account after a competiti ...
- ConAgra Cross-Pollinates Promotions, Digital Teams
Marketing Daily, Karlene Lukovitz - Friday, September 19, 2014
With technology, demographics and economic trends driving a revolution in shopping behavio ...
- Lindt Creates Rom-Com For Line Launch
Marketing Daily, Karlene Lukovitz - Wednesday, September 17, 2014
The interactive online series, "It Started with HELLO," includes a teaser (alrea ...
- New Study, With Small Sample Size, Questions Artificial Sweeteners
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 18, 2014
A new study that finds that artificial sweeteners alter the bacteria ...
- Bahlsen Launches U.S. Push On 125th Anniversary
Marketing Daily, Karlene Lukovitz - Tuesday, September 16, 2014
Bahlsen North America sponsored a recipe contest among 15 influential food blogger ...
- Ghirardelli Promo Asks For Commitment To Quality
Marketing Daily, Karlene Lukovitz - Thursday, September 11, 2014
Consumers can enter for chances to win one of 50 prizes ...
- Halloween Chocolate Candy On The Rise
Marketing Daily, Tanya Gazdik - Friday, September 12, 2014
Last year, sales of seasonal Halloween chocolate candy reached $217 million, ...
- Stonyfield Petite Creme Seduces: 'Cheat on Greek'
Marketing Daily, Karlene Lukovitz - Wednesday, September 10, 2014
While Stonyfield, the U.S.'s largest organic yogurt brand, has its own Gre ...
- The Divided Tastes Of America
Marketing: CPG, Michael Bollinger - Wednesday, September 10, 2014
Political pundits are fond of discussing the greater division of Americans alo ...
- Unilever Hands Global Wall's Ice Cream Brief To DDB
Around the Net In MAD London, Sean Hargrave - Monday, September 8, 2014
Unilever has handed its global creative brief for Wall's ice cream ...
- Mazola, WomensForum Partner On Recipe Tool
Marketing Daily, Karlene Lukovitz - Monday, September 8, 2014
The tool, dubbed "Pantry Pal," offers quick recipes for tasty, healthy, low-cholester ...
- Unilever Launches Playful Pre-Roll Alternative For Flora
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
Unilever is utilising a mobile Playroll feature from the creators of PlayCaptc ...
- Scharffen Berger Digital Billboards Feature Selfies
Marketing Daily, Karlene Lukovitz - Thursday, September 4, 2014
The campaign includes creative executions produced by San Francisco agency Camp ...
- ASDA Experiments With Selling Products On YouTube
Around the Net In MAD London, Sean Hargrave - Wednesday, September 3, 2014
Asda customers will soon be able to buy products through the supermarket ...
- What Brands Can Learn From The Weekend Tailgate
Marketing: CPG, Scott Jones - Wednesday, September 3, 2014
Even though I'm partial to MLB playoff races (Go, Giants!), and t ...
- Walkers Offers Crisps For Tweets
Around the Net In MAD London, Sean Hargrave - Tuesday, September 2, 2014
Walkers is asking customers to tweet to get their hands on ...
- Hyundai Has New Recipe For NCAA Sponsorship
Marketing Daily, Karl Greenberg - Monday, September 1, 2014
Hyundai is returning for its fourth year as NCAA college football spons ...
- New Study Finds Low-Carb Diets Better Than Low-Fat Programs
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 2, 2014
A new study adds some lean muscle mass to the theory th ...