- P&G Insures Troy Polamalu's $1 Million Curls
Marketing Daily, Sarah Mahoney - Tuesday, August 31, 2010
The insurance policy (from Lloyd's of London) and site are just t ...
- AutoTrader Extends 'Heart & Mind'
Marketing Daily, - Friday, August 27, 2010
The Atlanta-based division of Cox Communications will also increase its exposure ...
- DirecTV Offers NFL 'Ticket' Cross-Platform, Nationwide
MediaDailyNews, Wayne Friedman - Thursday, August 26, 2010
More pricey online video is on the way for sports TV consumer ...
- Kickoff: Discover To Sponsor Orange Bowl
MediaDailyNews, David Goetzl - Thursday, August 26, 2010
ESPN has reached a deal charging Discover handsomely to take over tit ...
- Papa John's Targets Fantasy Football Players
Marketing Daily, Aaron Baar - Monday, August 23, 2010
Using its Facebook presence, Papa John's will look to insert itself in ...
- An Open Letter From Terrell Owens To His New Fan Base
Around the Net In Brand Marketing, Thom Forbes - Friday, August 20, 2010
Looks like an interesting rebranding is in progress as the controversial wi ...
- Crown Royal Lets Fans Live Football Fantasy
Marketing Daily, - Thursday, August 19, 2010
Diageo's Crown Royal Blended Canadian Whisky has launched a "Jimmy Bowl" conte ...
- Discover Promises To Be The Anti-'Peggy'
Marketing Daily, Tanya Gazdik - Tuesday, August 17, 2010
Three TV spots, the first of which broke earlier this week, st ...
- NFL's First Preseason Game Off To Winning Start
MediaDailyNews, David Goetzl - Monday, August 9, 2010
Perhaps a harbinger of another potent ratings season for the NFL, t ...
- 'SI' Incorporates Social Into Fantasy Football
Marketing Daily, - Friday, August 6, 2010
Sports Illustrated, along with gaming company Kabam (formerly Watercooler), isintroducing a n ...
- P&G Re-Ups With NFL, Taps Jerry Rice
Marketing Daily, - Tuesday, August 3, 2010
The company, which became one of the league's top-shelf sponsors last ye ...
- EA Looking To Bring 'Em Back With 'Madden'
Marketing Daily, Aaron Baar - Monday, August 2, 2010
The new campaign, which introduces a tagline, "Madden to the People," depic ...