AutoTrader Extends 'Heart & Mind'
AutoTrader.com is launching an extension to its "Heart & Mind" campaign that includes additional broadcast exposure on USA Network, ESPN and ABC.
Beginning this week, AutoTrader.com's "Heart & Mind" spots will start airing on USA Network in addition to current media buys. The Atlanta-based division of Cox Communications will also increase its exposure on ESPN's Sport Center show, ABC Saturday night college football broadcasts and Monday Night Football through TV spots, billboards and program integration.
AutoTrader.com will also have presence this fall during NFL Sundays on Fox, Major League Baseball's post season playoffs and World Series and NBA on TNT. The two "Heart & Mind" spots use the human circulatory system as a metaphor for how people review and compare real new and used vehicles.
Instead of red and white corpuscles, the veins and arteries contain vehicles racing along taking various side trips depending on the person's decisions. The company says that since the campaign launched, it has surpassed 15 million unique monthly visitors, with monthly traffic exceeding traffic for corresponding months in 2009.
Recent Marketing Daily Articles
-
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Skyy Launches 'Be Part Of The Art' May 20, 4:22 p.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ... -
OMMA Social: Macy's Looks To Social For Connection May 20, 3:25 p.m.
Macy's is using social to connect with customers. That, said Jennifer Kasper, VP of digital media ... -
4 Types Of Marketing Cultures: How Fast Is Yours? May 20, 9:16 a.m.
Marketers everywhere may be talking about creating a fast-moving culture of innovation, but most CMOs will ... -
United Expands Loyalty Program To Businesses May 19, 10:13 p.m.
United Airlines is launching the MileagePlus Small Business Network, the first U.S. travel loyalty program that ... -
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ...
Be the first to comment on "AutoTrader Extends 'Heart & Mind'"
Leave a Comment