- The Green Divide: 85% Missing The Message
Marketing Daily, Sarah Mahoney - Wednesday, September 30, 2009
"The low awareness of these initiatives raises huge questions," says Grail Research ...
- Green: The New Black?
Marketing: Green, Brad Stewart - Wednesday, September 30, 2009
I invite everyone to please share in the discussion forum below, ...
- GoodGuide Scrutinizes Ethical Hype Of 75,000 Products
Around the Net In Brand Marketing, Thom Forbes - Monday, September 28, 2009
A small band of venture-funded academics are systematically rating brands that ma ...
- Environmentalists Take Hard Line On Soft Toilet Paper
Around the Net In Brand Marketing, Thom Forbes - Friday, September 25, 2009
An ongoing target of environmentalists is soft toilet paper -- which ha ...
- P&G Pledges Hefty Support For Two Sustainability Projects
Around the Net In Brand Marketing, Thom Forbes - Friday, September 25, 2009
Procter & Gamble's new "Future Friendly" program will provide conservation education ...
- The Female Side of Green
Marketing: Green, Patti Minglin - Wednesday, September 23, 2009
In addition to making nearly 85% of all consumer purchases (on everythi ...
- How Much Do Green Issues Influence QSR Patronage?
Marketing Daily, Karlene Lukovitz - Monday, September 21, 2009
While eco-friendliness isn't a make-or-break factor in choosing a QSR for mo ...
- SIGG Scandal Proves Consumers Own Brand
Marketing Daily, Jen van der Meer - Thursday, September 17, 2009
The biggest lesson here is that the green movement owns what ...
- Naked Juice Launches Viral Eco Campaign
Marketing Daily, - Monday, September 14, 2009
As a follow-up to its recent announcement that is has become t ...
- Ford to Tout Electrics on 'Jay Leno Show'
Marketing Daily, - Wednesday, September 9, 2009
Ford is promoting its battery electric vehicle technology on "The Jay Le ...
- Solar Energy Marketing Expected to Increase
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
Marketing programs for solar energy programs have to improve if consumer intere ...
- It Really Has Gone Mainstream
Marketing: Green, Jacquelyn A. Ottman - Wednesday, September 9, 2009
In the cleaning category, it's hard to get more mainstream than Cloro ...
- Peugeot Teams With Mitsubishi On Battery-Powered Car
Around the Net In Brand Marketing, Thom Forbes - Friday, September 4, 2009
PSA Peugeot Citroën will produce an electric minicar in Europe based ...
- The Next Industrial Revolution Has Begun
Marketing: Green, Ted Mininni - Wednesday, September 2, 2009
Since the Industrial Revolution, a "cradle to grave" system has been ...
- Sigg On Defensive After Revealing Its Liners Contained BPA
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
Sigg, whose reusable metal bottles became bestsellers when concerns about the u ...