- In The Cart: The First Lady, Wal-Mart, Sugar
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 28, 2013
Michelle Obama has been anything but sequestered this week. First, she a ...
- Fitness Marketers, Reach Out On Social Media
Engage:Moms, Stephanie Azzarone - Wednesday, February 27, 2013
Whether they're working in or out of their homes, moms are bus ...
- IPG Taps Skelton As Managing Director, Global Healthcare
MediaDailyNews, Steve McClellan - Tuesday, February 26, 2013
Interpublic Group has hired Martin Skelton to the new position of managi ...
- C-Stores Focus On Health And Wellness
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 26, 2013
If the First Lady Michelle Obama criticizes C-stores for unhealthy offerings, the ...
- Where The Micro Meets The Macro
Marketing: Health, Prodeep Bose, Elizabeth Elfenbein - Tuesday, February 26, 2013
When you think about patients and their health issues, you tend ...
- Report: Key Health/Wellness Trends And Ingredients
Marketing Daily, Karlene Lukovitz - Friday, February 22, 2013
Offering foods that are consistent with the nutritional guidelines in the feder ...
- Another Heavy Dose Of Fat, Sugar And Salt
Marketing Daily - Top of the News, Thom Forbes - Friday, February 22, 2013
This Sunday's "New York Times Magazine" cover story, "The Extraordinary Science ...
- Data - It's The New 'Creative'
Marketing: Health, Daniella Koren - Friday, February 22, 2013
One of the hottest marketing catch phrases of 2012 is "data ...
- Recovery, Hope, And Hollywood
Marketing: Entertainment, Alison Hill - Thursday, February 21, 2013
Entertainment marketers love to associate their brands with nonprofit causes: The brand ...
- Reebok: Huge New Campaign Touts Healthy Lifestyle
Marketing Daily, Karl Greenberg - Friday, February 15, 2013
"We're not featuring the aspirational actions of today's superstar millionaires in th ...
- Men's Health Tops In Digital Edition Circulation
Around the Net In OMD Europe, Nina Lentini - Thursday, February 14, 2013
Men's Health magazine recorded the highest average circulation for its digital editio ...
- Relying On Sentiment Analysis To Predict Content Impact? You're Making A Big Mistake
Marketing: Health, Fard Johnmar - Friday, February 15, 2013
Recently, I came across an interesting article published in the pharmaceutical marketi ...
- CSPI Petitions FDA: Limit Added Sugar In Beverages
Marketing Daily, Karlene Lukovitz - Thursday, February 14, 2013
The petition is based on the FDA's classification of high fructose co ...
- Materia Seeks To Be No. 1 Science Publication
Around the Net In OMD Europe, Nina Lentini - Tuesday, February 12, 2013
In Spain, a new website wants to not only fill that voi ...
- Diagnosis: Cloudy With A Good Chance Of Healing
Marketing: Health, Dan Angress - Wednesday, February 13, 2013
The digital pathology specialty remains buoyant and is slated to grow ...
- Next Up, iSkin; Apple Wants To Get Hyper-Personal
MoBlog, Steve Smith - Wednesday, February 13, 2013
The new and revised Apple patent points toward a future where sk ...
- Mayor Bloomberg's Cause Du Jour: Salt Reduction
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 12, 2013
New York City Mayor Michael Bloomberg has not only wielded a b ...
- At What Price Fame? Seeing Both Sides of A Sticky PR Challenge
Marketing: Sports, Jon Last - Tuesday, February 12, 2013
For those of us involved in marketing football, the growing focus ...
- How Will Boomers Buy Hearing Aids?
Engage:Boomers, Stephen Reily - Monday, February 11, 2013
For the last year or so, my interest in the Boomer marketpla ...
- Let Audience Drive Emerging Platform Strategy
Marketing: Health, Todd Zander - Monday, February 11, 2013
Digital health has received a tremendous amount of attention over the la ...
- Everyday Health App Hits 10M Downloads
Raw, Mark Walsh - Monday, February 11, 2013
Everyday Health
said Monday its mobile app has been downloaded mo ...
- Shopping Is Not Solving
Marketing: Health, Matt McNally - Friday, February 8, 2013
Shopping and solving are two different things. ...
- Campbell Enlists Celeb Chef In Heart-Health Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, February 6, 2013
Campbell Soup Company, which has been a sponsor of the American Hea ...
- Health Is Good Business For Restaurant Chains
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 7, 2013
Growth at fast-food and sit-down restaurant chains is coming primarily from offeri ...
- Remedy Health Launches BerkeleyWellness.com
Online Media Daily, Fern Siegel - Thursday, February 7, 2013
Remedy Health Media has expanded its nearly 30-year partnership with the Universi ...
- Mr. Peanut Offers Sexy V-Day Video Cards On Facebook
Marketing Daily, Karlene Lukovitz - Monday, February 4, 2013
That naughty Mr. Peanut is at it again. This time, the icon ...
- Billions At Stake In CMS's Pay-for-Performance Rankings
Marketing: Health, Bart Foster - Tuesday, February 5, 2013
Money is a powerful motivator. Look no farther than the sports wor ...
- Feeding Your Narcissistic Customers?
Marketing: Health, Kathleen Stockham - Friday, February 1, 2013
It's still first quarter so technically all of us should still ...