- Verizon Dangles Quinceanera Party
Marketing Daily, - Monday, July 13, 2009
Verizon Wireless is conducting its second annual My Fabulous 15 contest, offeri ...
- Hispanics Give Higher Product Ratings In Study
Marketing Daily, - Friday, July 10, 2009
Hispanics, particularly those who have recently arrived in the U.S., give high ...
- How To Build Mom Brand Evangelists
Engage:Hispanics, Cynthia Nelson - Thursday, July 9, 2009
Building a loyal, viral and active mom evangelist happens over time. ...
- Hispanic Ad Association Joins MRC
MediaDailyNews, Erik Sass - Wednesday, July 8, 2009
Motivated by concern over ratings issues involving Arbitron's Portable People Meter, ...
- Ads Up: Hispanic TV Advertising Rises 3% In 2008
MediaDailyNews, Wayne Friedman - Tuesday, July 7, 2009
Spanish-language TV advertising posted a slim 3% gain in 2008 versus 200 ...
- California Milk Processor Board Tries Poetry
Marketing Daily, - Wednesday, July 1, 2009
The effort, via Grupo Gallegos, involves three 45-second video poems that a ...
- Southwest Gets Nod from U.S. Hispanic Chamber
Marketing Daily, - Monday, June 29, 2009
Southwest Airlines has been tapped as official airline of the U.S. Hispan ...
- 10 Things You Should Know About U.S. Hispanics
Engage:Hispanics, Alvaro Cabrera - Thursday, June 25, 2009
Since its launch last August, Engage:Hipanics has addressed a variety of topic ...
- Kellogg Adds Honey To Corn Flakes To Attract Hispanics
Around the Net In Brand Marketing, Thom Forbes - Friday, June 19, 2009
Corn Flakes with a Touch of Honey is launching this month support ...
- Social Cocooning, Stress, And Struggle In '09
Engage:Hispanics, Patricia Graham - Thursday, June 18, 2009
Clearly, Hispanics's perceptions can diverge strongly from those of non-Hispanics -- a ...
- Hispanic Consumers More Positive, Receptive to Marketing
Research Brief, Jack Loechner - Monday, June 15, 2009
According to custom week-by-week data from Experian Simmons, reported by Univision Communication ...
- American Airlines Campaign Targets Latinos
Marketing Daily, Tanya Gazdik - Thursday, June 11, 2009
The 30-second spot will run on major Spanish-language TV networks, Univision a ...
- Southwest's 'Sr. Destino' Offers Assistance
Marketing Daily, Karl Greenberg - Monday, June 8, 2009
A spokesperson for the Dallas-based airline says the two ads -- o ...
- The Untapped Side Of Hispanic Mobile Marketing
Engage:Hispanics, Jose Villa - Thursday, June 4, 2009
The emergence of mobile Web and mobile application marketing opportunities to Hispani ...
- Grupo Posadas Selects Neolane For Loyalty Programs
Marketing Daily, - Wednesday, June 3, 2009
Latin American hotel operator Grupo Posadas has selected Neolane's Cross-Channel Marketing Optimizati ...
- Cross-National CSR Programs Can Be Effective
Engage:Hispanics, Charles R. Taylor - Thursday, May 21, 2009
Research has found that a focus on the global aspects of t ...
- MasterCard Uses Dance To Reach Hispanic Market
Marketing Daily, Karl Greenberg - Thursday, May 21, 2009
The humorous TV spot, which features members of the International Quebradita Danci ...
- 7Up Contest Targets Hispanic Families
Marketing Daily, - Tuesday, May 19, 2009
7Up has launched "7 Dias de Sevenisima," a contest reflecting the "natur ...
- Why Does Google Send U.S. Hispanics To Foreign Web Sites?
Engage:Hispanics, Joe Kutchera - Thursday, May 14, 2009
The good news amidst this seismic change in consumer behavior is t ...
- Dr Pepper Kicks Off 'la Vida23' Campaign
Marketing Daily, - Wednesday, May 13, 2009
Dr Pepper launches its Vida23 Hispanic-focused program on Friday with Club23, ...
- Huggies And Pull-Ups Launch Hispanic Effort
Marketing Daily, - Thursday, May 14, 2009
Kimberly-Clark's Huggies and Pull-Ups brands launched Mother's Day programs last week ...
- Milk Gets Rid of Snake Hair In New Campaign
Marketing Daily, - Monday, May 11, 2009
Stylist to the stars Robert Ramos has partnered with of the Californ ...
- Heineken Touts Tecate Light In Dual Effort
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
Tecate brand steward Carlos Boughton says the point of a bifurcated campai ...
- Ford Targets Women Via AOL Latino, 'Essence'
Marketing Daily, Karl Greenberg - Friday, May 8, 2009
"Our goal was to have the content and the subject areas ...
- Reaching Spanish-Preferring Hispanics On Facebook
Engage:Hispanics, Lee Vann - Thursday, May 7, 2009
The intersection of the Hispanic online market and social media is ...
- Fish Where The Fish Are
Engage:Hispanics, Wilson Camelo - Thursday, April 30, 2009
Where I live in the Northeast, supermarket chains have essentially ignored t ...
- Study Finds Latinas Ambitious, Nurturing
Marketing Daily, Aaron Baar - Friday, April 24, 2009
To reach these consumers, marketers should "tap into these aspirations,"says Telemundo's Jacqueli ...
- Dos Equis Tours For Cinco de Mayo
Marketing Daily, - Thursday, April 23, 2009
Dos Equis beer has launched an "Expedition Cinco" tour of 14 k ...
- The Recession As Hispanics See It
Engage:Hispanics, Patricia Graham - Thursday, April 23, 2009
Hispanics may be among the last to have their spending habits chan ...
- Verizon, Los Tigres Team In Promo
Marketing Daily, - Wednesday, April 22, 2009
Verizon has teamed up with Mexican music artists Los Tigres del Nor ...