- A Look Back At Our Wake
Engage:Hispanics, Juan Aceves - Thursday, December 26, 2013
When I begun my career, "Hispanic" was not even a common ter ...
- Hispanic Kids Big Media Consumers: More Reading, TV
MediaDailyNews, Erik Sass - Tuesday, December 24, 2013
On average, the children of U.S. Hispanic families read (or are re ...
- Toyota Changes Corp. Comms. To Reflect "Total Toyota"
Raw, Karl Greenberg - Saturday, December 21, 2013
Toyota has made new appointments in its North American corporate communications gro ...
- Goodbye, General Market
Marketing Daily, Karl Greenberg - Friday, December 20, 2013
Try this: get an almanac, find the page detailing the Western Hemisphe ...
- Connecting With Low-Income Latino Shoppers
Engage:Hispanics, Roberto Siewczynski - Thursday, December 19, 2013
A client of mine frequently says, "We are really good at marketi ...
- Toyota Creates Diversity Agency Group
Marketing Daily, Karl Greenberg - Wednesday, December 18, 2013
Toyota Motor Sales U.S. has for years used Conill Advertising, Burrell Communication ...
- Univision Taps MiTu Network For Short-Form Video
MediaDailyNews, Erik Sass - Tuesday, December 17, 2013
Univision has struck a deal with MiTu to create short-form Spanish-language conte ...
- Azteca America Launches Free App
MediaDailyNews, Fern Siegel - Monday, December 16, 2013
Azteca America has launched a free app for Android and iOS devic ...
- Telemundo Streams Movies From Drama Fever
MediaDailyNews, Fern Siegel - Monday, December 16, 2013
NBCU's Telemundo, which airs Spanish-language fare, has signed a licensing deal wi ...
- HSN, Univision Join Forces to Capture Online Shopping Carts
Engage:Hispanics, Lee Vann - Thursday, December 12, 2013
This holiday season, millions of Hispanics will turn to the Internet ...
- Wooing Latinas, Macy's To Introduce Thalia Line
Marketing Daily, Sarah Mahoney - Monday, December 9, 2013
In an effort to boost its appeal to Latina fashionistas, Macy's sa ...
- Millennials: Opportunity Amidst The Hype?
Engage:Hispanics, Jose Villa - Thursday, December 5, 2013
As in the general market, more and more Hispanic marketing attention ...
- Coke Zero Contest Winners, Metallica Hit Antarctica
Marketing Daily, Karlene Lukovitz - Wednesday, December 4, 2013
The winners were chosen through a contest in which residents of Argentin ...
- Hispanics Shop Online More Than General Population
Online Media Daily, Erik Sass - Tuesday, December 3, 2013
U.S. Hispanics over-index in a number of key digital behaviors, showing themselv ...
- NNN Names Petran West Coast Sales Director
MediaDailyNews, Fern Siegel - Tuesday, December 3, 2013
Steve Petran has been named West Coast sales director for the Newspap ...