Toyota Changes Corp. Comms. To Reflect "Total Toyota"

by , Dec 21, 2013, 9:27 AM
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Toyota has made new appointments in its North American corporate communications group in line with the company’s recently announced “total market” strategy, called Total Toyota or T2. The corporate communications function will now place an increased emphasis on establishing deeper relationships with influential Hispanic and African American communities in North America.

In alignment with Total Toyota, Patricia Pineda has been named vice president of Hispanic business strategy for North America. Pineda brings vast experience to her new role having most recently served as the head of the Toyota U.S.A. Foundation.

Jim Colon, vice president of product communications for Toyota Motor Sales, USA, Inc. has been named vice president of African American business strategy for North America. With extensive experience in sales

“By 2030, 88 percent of U.S. population growth will be from multicultural consumers,” said Julie Hamp, group vice president and chief communications officer for Toyota North America. “Pat and Jim’s leadership will ensure Toyota’s outreach and relationships with these important communities will continue to grow.”

Additionally Steve Curtis was promoted to the newly created position of vice president of corporate communications for North America. Curtis is responsible for executive services and internal communications; marketing communications; digital and social media channels and content; media relations; investor and stakeholder relations; and policy communications. He oversees teams based in California, New York and Washington, D.C.

Mike Goss was promoted to VP of external affairs and communications for Toyota Motor Engineering and Manufacturing North America (TEMA).

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