Univision Taps MiTu Network For Short-Form Video
by Erik Sass, Dec 17, 2013, 4:03 PM
Media companies are bolstering their content offerings for the rapidly growing U.S. Hispanic audience, including production deals for new broadcast and digital programming in both Spanish and English. In the latest such agreement, Univision has struck a deal with MiTú to create short-form Spanish-language content for syndication on Univision’s digital platforms.
The deal gives Univision access to content created by MiTú’s network of videographers serving the Hispanic marketplace, with an emphasis on lifestyle content targeted to younger Hispanics. Categories include beauty, food, DIY, home, and health, which will appear on Univision’s UVideos, as well as other channels.
Currently, MiTú claims to attract a monthly audience of 45 million unique viewers who produce over 185 million video views per month on the company’s YouTube network and affiliates' Web sites. MiTú network members produce content in Spanish, English and Portuguese, but the Univision deal is limited to Spanish-language content.
This is just the latest in a series of new content deals targeting the U.S. Hispanic audience.
In November NUVOtv -- an English-language cable TV network targeting bicultural U.S. Hispanics -- signed a development deal with actor and TV host Mario Lopez, which includes new projects as well as renewals for existing series.
In October, ABC joined forces with Univision to launch a new cable and satellite TV network, Fusion, targeting millennial Hispanics with English-language content, including news, comedy and sports. Univision also invested in El Rey, a new English-language cable TV network created by Comcast and director Robert Rodriguez set to launch in December 2013.
In June, Fox Deportes launched a new production arm, Fox Deportes Studios, to create original programming targeting Hispanic sports fans. It includes content created around big sporting events, fan experiences at stadiums and arenas and the human interest stories embedded in spectator sports. The broadcaster is also expanding its coverage of NASCAR, UFC and Golden Boy Boxing.