- Demographics Expected To Drive Cold Cereal Comeback
Marketing Daily, Karlene Lukovitz - Friday, April 25, 2014
Hot cereals are a much smaller category (about $1.4 billion in 2013 ...
- Biculturals Dominate U.S. Hispanic Population
MAD, Steve McClellan - Thursday, April 24, 2014
And Millennials dominate the bicultural segment. That's good news for advertisers, ...
- Mag Bag: 'People en Espanol' Unveils English-Language 'Chica'
MediaDailyNews, Erik Sass - Thursday, April 24, 2014
People en Espanol -- which, as its title suggests, has traditionally present ...
- Brand Loyalty And U.S. Hispanic Consumers
Engage:Hispanics, Mario Carrasco - Thursday, April 24, 2014
U.S. Hispanics are brand loyal. And often times, brands are encouraged ...
- Univision Launches English-Language Flama For Young Hispanics
MediaDailyNews, Erik Sass - Monday, April 21, 2014
Univision Communications has announced a partnership with Bedrocket to launch Flama, ...
- The Shopper Social Media Equation
Engage:Hispanics, Roberto Siewczynski - Thursday, April 17, 2014
Recently, I stumbled upon an insight that re-framed the way I on ...
- Nestle USA In Hispanic Shopper Marketing Initiative
Marketing Daily, Karlene Lukovitz - Thursday, April 17, 2014
In the "Set the Table" campaign, running from April through December und ...
- Major Consortium Touts Hispanic Media
MediaDailyNews, Erik Sass - Wednesday, April 16, 2014
Six big media companies are joining forces to tout the desirability ...
- Opera Mediaworks Taps Hunt For Hispanic Mobile Reach
MediaDailyNews, Erik Sass - Tuesday, April 15, 2014
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispani ...
- Univision Deportes Bows World Cup Soccer App
MediaDailyNews, Erik Sass - Friday, April 11, 2014
With a global audience of at least 700 million in 2006, t ...
- Want To See The Future Of A Bicultural America? Look To The Border
Engage:Hispanics, Lee Vann - Thursday, April 10, 2014
One of the hottest trends in the Hispanic marketing industry is targeti ...
- Are You Ready For The 'Majority-Minority' Demographic?
Engage:Teens, Aaron Paquette - Thursday, April 10, 2014
The teen demographic in the U.S. is quickly changing, and many bran ...
- Western Union Takes Flight With 'Rio 2'
Marketing Daily, Aaron Baar - Wednesday, April 9, 2014
"We found our consumers love loyalty, family and staying true to the ...
- Univision Consolidates Programming, Lays Off Radio Staffers
MediaDailyNews, Erik Sass - Friday, April 4, 2014
Univision Communications is laying off dozens of employees at radio stations acro ...
- The Rising Influence Of The Latina And How To Reach Her
Engage:Moms, Holly Pavlika - Friday, April 4, 2014
Latina moms are going to be the subject of the same ferv ...
- How Brands Can Get Hispanics And African Americans Invested In Healthcare
Marketing: Health, - Friday, April 4, 2014
How do you entice people to buy something that they don't ful ...
- Thinking Outside The 'LA-New York-Miami' Box
Engage:Hispanics, Jose Villa - Thursday, April 3, 2014
I've talked a lot about the growing importance of non-traditional, emerging Hispan ...
- Entravision Relaunches Todobebe For Hispanic Moms
MediaDailyNews, Erik Sass - Wednesday, April 2, 2014
Entravision Communications, which already owns a number of Spanish-language TV and rad ...
- NBCU, Telemundo Partner For Access Hollywood Segment
MediaDailyNews, Erik Sass - Tuesday, April 1, 2014
NBCUniversal is partnering with Telemundo, an NBCU property, to deliver entertainment ne ...