partnering with Telemundo, an NBCU property, to deliver entertainment news content to the U.S. Hispanic audience through branded “Access Hollywood” segments on Telemundo’s “Al
Rojo Vivo con María Celeste.”
Under the terms of the deal, NBCUniversal’s domestic TV distribution division and Telemundo will create a co-branded weekly segment
called “Access Hollywood Al Rojo Vivo,” which will air every Friday on “Al Rojo Vivo con María Celeste.” Los Angeles-based entertainment reporter Jessica Carrillo, who
covered Hollywood for Telemundo’s local station KVEA, will host the regular segment.
“Al Rojo Vivo” (“Red Hot”) covers a variety of subjects from
around the world in a news magazine format, including breaking news, celebrity gossip, fashion, sports, movies, TV and social media trends, along with science and technology as well as political
issues like immigration.
This is just the latest in a series of new partnerships for entertainment news targeting U.S. Hispanics. Last year Univision’s “Primer
Impacto,” which competes with “Al Rojo Vivo,” partnered with Variety
to introduce a new short-form entertainment news roundup called “Variety en Primer Impacto.”
The 2.5-minute segment, which rounds up Hollywood entertainment news with a focus on Hispanic stars and media personalities, is available on all Univision platforms, including broadcast, online and
In February, Univision and Variety
announced plans to expand their partnership with the launch of a new Spanish-language entertainment news brand
“Variety Latino – Powered by Univision.” The new brand, anchored by the VarietyLatino.com Web site, has additional distribution across Univision's various digital channels,
television networks and local stations. As part of the collaboration, Univision and Variety
hired a dedicated team of reporters for Spanish-language entertainment news.