- NHL, NBC Campaign Integrates TV, Social Media
Marketing Daily, Laurie Sullivan - Friday, December 24, 2010
The National Hockey League and NBC Sports Thursday unveiled a campaign th ...
- Lexus Goes For Gamers With New Entry Hybrid Car
Marketing Daily, Karl Greenberg - Wednesday, December 15, 2010
Lexus is, for the first time, talking to consumers about a n ...
- Medill J School Embraces Integrated Marketing Communications
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
...
- Egyptair Chooses Global As AOR
Marketing Daily, - Friday, November 19, 2010
The airline plans "an extensive marketing outreach" designed to position it ...
- 10 Tips To Integrating Experiential Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 17, 2010
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- Ad-On: Motorola Invests In BlackArrow
MediaDailyNews, David Goetzl - Tuesday, November 16, 2010
A Motorola subsidiary has made an investment in BlackArrow, a firm th ...
- MXenergy Utilizes Cablevision's Interactive Ads
MediaDailyNews, David Goetzl - Monday, November 8, 2010
Cablevision said it has signed MXenergy, a natural gas and electricity supplie ...
- American Chooses Avis As Media Partner
Marketing Daily, - Thursday, November 4, 2010
The new agreement provides Avis Budget with an exclusive opportunity to promo ...
- Aaron's Takes Music Video Approach In New Ads
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2010
Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recordi ...
- Visa Launches New TV, Digital Media
Marketing Daily, Tanya Gazdik - Friday, October 15, 2010
The spots feature the "Never Miss a Super Bowl Club," a gro ...
- Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previous ...
- AmEx Helps Moms Talk To Teens About Money
Marketing Daily, Tanya Gazdik - Thursday, September 16, 2010
American Express has partnered with iVillage to launch "The Talk," a multiplatfo ...
- Study: Chase Best Engages Small Biz Online
Marketing Daily, Tanya Gazdik - Monday, September 13, 2010
The most remarkable thing that the study turned up was how mu ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...
- Marketers' Constitution Tenet #4
Marketing Daily, Bob Liodice - Monday, August 30, 2010
A prime example of a successful integrated marketing campaign is the Americ ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...
- P&G Execs And VCs Want Startups With Branding Potential
Online Media Daily, Laurie Sullivan - Tuesday, August 10, 2010
The Internet turns branding and marketing dreams into reality. For Procter &am ...
- Buick Aggregates Feedback On Its Regal
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
The Moment of Truth site sits atop a platform that scours t ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Tweeters Star In Wheat Thins TV Ads
Marketing Daily, Karlene Lukovitz - Monday, July 26, 2010
"The social media conversations about Wheat Thins and viral effect are real ...
- Ensequence Helps QVC Roll Out T-Commerce
MediaDailyNews, David Goetzl - Monday, July 26, 2010
Following HSN, home shopping network QVC plans to unveil a t-commerce applicati ...
- Ad Exposure On Both TV and Online Delivers Big Time
Research Brief, Jack Loechner - Friday, July 23, 2010
According to new data from The Nielsen Company, airing an ad bo ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- Cosi Shifts Marketing Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 15, 2010
The 144-unit Cosi fast-casual chain is breaking from its longtime strategy bui ...
- Hulk Hogan Teams Up With Loan Company
Marketing Daily, Tanya Gazdik - Saturday, June 19, 2010
Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity sin ...
- Ford Goes Urban With Fiesta Campaign
Marketing Daily, - Thursday, June 3, 2010
The effort, via UniWorld Group, Ford's African-American agency, includes a TV sp ...
- Hearst Buys iCrossing, Strengthens Digital Marketing Muscle
MediaDailyNews, Erik Sass - Thursday, June 3, 2010
Hearst Corporation, one of the nation's leading magazine publishers, has acquired iCrossin ...
- Foxwoods Casino, WNBA's New York Liberty Ink Deal
Marketing Daily, - Wednesday, June 2, 2010
The Foxwoods name and logo will appear on the front of t ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...