• June 3, 2010

Ford is launching ads for the Fiesta compact in urban markets. The effort, via UniWorld Group, Ford's African-American agency includes a TV spot that will air on BET as well as radio, print and a digital execution that features an "Inspired by Color" theme extending a campaign launched with a casting call in April at Howard University in Washington, DC.

Each of five finalists are in the new television ad. There is also an "Inspired by Color" "e-zine" on www.fordurban.com linking to the "Inspired by Color" casting call event. The casting call finalists also appear in the e-zine. The effort includes a tie-in with Vibe Magazine with print ads and integration on BET and The Travelista's, a pair who will be driving a 2011 Ford Fiesta as part of a custom webisode airing on www.bet.com.

The effort, via UniWorld Group, Ford's African-American agency, includes a TV spot that will air on BET as well as radio, print and a digital execution that features an "Inspired by Color" theme extending a campaign launched with a casting call in April at Howard University in Washington, D.C.

Each of five finalists are in the new television ad as well as in an e-zine at www.fordurban.com, linking to the casting call event. The effort includes a tie-in with Vibe magazine with print ads and integration on BET and The Travelista's, a pair who will be driving a 2011 Ford Fiesta as part of a custom webisode housed at www.bet.com.