- Volvo Drives Strong 'Escape' Sponsorship
MediaDailyNews, David Goetzl - Wednesday, June 20, 2012
Volvo is hoping to emerge with a big brand lift after ...
- Huggies Enlists Mexican TV Star For Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 19, 2012
Huggies is targeting Hispanic parents with a campaign featuring Mexican TV personali ...
- Mindshare Launches New Integration Platform
Online Media Daily, Steve McClellan - Tuesday, June 19, 2012
Mindshare has launched a new strategic planning and integration platform designed ...
- Credit Card Direct Mail Hits 25-Month Low
Marketing Daily, Tanya Gazdik - Tuesday, June 12, 2012
The marketers for credit card issuers are tentative due to continued econom ...
- Duracell Signs Deal With NFL
MediaDailyNews, Karl Greenberg - Tuesday, June 12, 2012
Procter & Gamble's Duracell has signed a multiyear sponsorship with the Nation ...
- Top Marketers: Digital Integration Still A Struggle
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Just 9% of 200 global marketers surveyed by the CMO Council repo ...
- Jeep Hits The Deck For USA Hoops
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2012
Jeep is using the sponsorship to tout its limited-edition version of t ...
- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Mountain Dew In Big 'Dark Knight' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 15, 2012
PepsiCo's Mountain Dew is "dew-ing" it up big with a multi-pronged campai ...
- A Formula For Happiness: Sustainable Integration
Marketing: Green, Brigid Milligan - Wednesday, May 16, 2012
There has been a paradigm shift and all signs are indicating th ...
- Mike's Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Wednesday, May 9, 2012
"What I love about this partnership with LivingSocial is that it combin ...
- 'Race,' 'Big Bang' Top Product Integration Recalls
MediaDailyNews, David Goetzl - Thursday, April 19, 2012
Brand integrations on a pair of CBS series are widely resonating wi ...
- Ikea, Henkel, P&G Win Gold Shopper Marketing Effies
Marketing Daily, Tanya Gazdik - Wednesday, April 18, 2012
Ikea, Henkel, and Procter & Gamble are the top winners of t ...
- Emirates Airline Repositions Brand
Marketing Daily, Tanya Gazdik - Sunday, April 1, 2012
Emirates is launching a campaign aimed at evolving the airline from ...
- Resolution Social Launches, Optimizes Social Media Marketing
Online Media Daily, Steve McClellan - Monday, March 19, 2012
Prompted by technology platform partners and clients, as well as a marketpla ...
- Dairies Use Multimedia To Moo-ve The Needle
Marketing Daily, Karlene Lukovitz - Saturday, March 10, 2012
The campaign for Upstate Farms aims to differentiate its milk from non-loc ...
- Buick Verano Takes On 'Celebrity Apprentice'
Marketing Daily, Karl Greenberg - Friday, March 9, 2012
General Motors will be promoting the new Buick Verano on Celebrity Apprenti ...
- Unilever To Trial Outdoor, Mobile Integration In UK
Around the Net In OMD Europe, Nina Lentini - Tuesday, March 6, 2012
In a bid to capture data that will help it build mo ...
- Social Data Unleashes Ad, Marketing Power
Online Media Daily, Amit Avner - Wednesday, February 22, 2012
For social media advertising to become truly integrated and a powerful pa ...
- Lexus Launches Curvy Swimsuit Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, February 14, 2012
Lexus is continuing its up-shift to a more masculine, performance-oriented proposition wi ...
- Scion, Attik Revamp Web Site
Marketing Daily, Karl Greenberg - Monday, February 13, 2012
The Torrance, Calif., automaker is in the midst of rolling out i ...
- Buddy Media, Bazaarvoice Team On App
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Buddy Media has teamed with Bazaarvoice to allow brands to integrate user-generat ...
- Coke Integrates Live-Stream, Social For Bowl
Marketing Daily, Karlene Lukovitz - Thursday, January 26, 2012
The big news is that the bears will be reacting to t ...
- Company Integration Hurdles With Social Media
Research Brief, Jack Loechner - Wednesday, January 11, 2012
According to a study by InSites Consulting, 38% of British & Americ ...
- ANA: More Satisfaction From Integrated Marketing, But Strategy Key
MediaDailyNews, Steve McClellan - Monday, January 2, 2012
Advertisers appear to be more satisfied than ever with their integrated marketi ...