Huggies Enlists Mexican TV Star For Campaign
Huggies is targeting Hispanic parents with a campaign featuring Mexican TV personality and father of two, Poncho de Anda.
The effort includes a webisode series on Huggies Latino Facebook page featuring behind-the-scenes look at the family's busy life. The series will feature the experiences of de Anda, his wife Lina Amashta, and their two children (ages 2 and 10 months) as they deal with the challenges that come with being a parent.
De Anda is the host of Univision's "Dale con Ganas" and the co-host of Univision's highest-rated Spanish language morning show, "Despierta America."
The Facebook page also will feature additional videos that will be gradually released and feature “parenting moments.”
Also on the Facebook page, parents can become fans and share tips and stories with other Huggies parents and also give feedback on how they've put new and improved Huggies diapers and wipes to the test for a chance to win a fully stocked Huggies diaper bag.
In addition to the partnership with Poncho de Anda, Huggies is launching a full Spanish-language marketing campaign including TV, print and online advertising.
"By documenting Poncho and Lina's parenting experiences and giving others the opportunity to watch, relate to and learn from them, we hope to give Hispanic parents a sense of empowerment and connectedness," said Erik Seidel, vice president, Huggies marketing, in a release. "Poncho and Lina have unique insights to offer on keeping up with busy careers and still making time for their family, and they can also show others how some of our new and improved products can help make their lives a little easier."
Recent Marketing Daily Articles
-
Fat Tire 'Pairs Well With People' May 24, 12:49 a.m.
New Belgium Brewing, the nation’s third-largest craft brewer, is launching a campaign including the company’s second-ever ... -
Mobile Important For Hispanic Shoppers May 23, 5:10 p.m.
Marketers looking to capture more of the growing Hispanic market in the U.S. would do well ... -
CoreBrand: Brand Favorability Low May 23, 4:33 p.m.
Brand consultancy CoreBrand says awareness isn't everything. Awareness is up across the board for the top ... -
Ford Launches European Campaign May 23, 1:36 p.m.
Ford of Europe is backing the 2013 UEFA Champions League Final football match and launching a ... -
Study: Social Media Driving CSR May 23, 11:32 a.m.
With tax evasion and third-world factory collapses dominating headlines, a new study on the role of ... -
Mondelez Goes Social, AR In Band-Tour Sponsorship May 23, 8:14 a.m.
In two firsts for the company, Mondelez International is using a fan as a social media ... -
Beer Category Grows Most In Brand Rankings May 23, 12:40 a.m.
Beer was the highest growth category in this year’s BrandZ rankings -- up 36% year-over-year, according ... -
Saks Soars; Target Misses May 22, 6:10 p.m.
It’s a buzzy week for retailers. While mass chains such as Target and Lowe’s say the ... -
Cricket Makes More From Less May 22, 4 p.m.
Prepaid wireless carrier Cricket Communications is taking direct aim at customers of the larger, post-paid companies ... -
Seattle's Best Promos New Drive-Thru Format May 22, 3:43 p.m.
Seattle’s Best Coffee has simultaneously opened 10 “drive-thrus” in the Dallas/Fort Worth area. This marks the ...
Be the first to comment on "Huggies Enlists Mexican TV Star For Campaign"
Leave a Comment