- Electrolux Home Products Taps Nancy Bailey For Licensing
Marketing Daily, Karl Greenberg - Tuesday, October 25, 2011
Electrolux Home Products has tapped licensing firm Nancy Bailey & Associates, ...
- Disney Sees Green In Blue World Of Pandora
Marketing Daily - Top of the News, Thom Forbes - Wednesday, September 21, 2011
Walt Disney Co. has reached an agreement with "Avatar" director James Camero ...
- NASCAR Car Washes To Open, Starting In Chicago
Marketing Daily, Karl Greenberg - Monday, September 12, 2011
The company last year got exclusive rights to use the NASCAR lo ...
- Menchie's Frozen Yogurt Makes Toys Offer Permanent
Marketing Daily, Karlene Lukovitz - Tuesday, July 12, 2011
Menchie's is not in the business of selling frozen yogurt, but t ...
- Gourmet Food: Next Licensing Wave
Marketing Daily, Nancy Bailey - Wednesday, June 15, 2011
The demand for quality and the need for convenience will allow trust ...
- Coppertone Launches 'Sesame Street' Apparel
Raw, Karl Greenberg - Monday, June 13, 2011
Coppertone is launching a promotion with Sesame Workshop, including a licensing progr ...
- Disney May Make Power Play For Olympics
MediaDailyNews, Wayne Friedman - Monday, May 16, 2011
Walt Disney and its ESPN sports brand are considering upping efforts ...
- WPP, IMG Team For Client Licensing Deals
MediaDailyNews, David Goetzl - Tuesday, May 3, 2011
WPP has a deal aimed at helping clients boost revenues from consum ...
- NBA Gets Simply Marvel-ous
Marketing Daily, - Monday, February 7, 2011
The National Basketball League and Marvel Entertainment are collaborating on a licensi ...
- Even 'Seinfeld' Didn't Take It This Far!
Marketing: Sports, Jon Last - Tuesday, January 11, 2011
I've always been a fan of the sitcom "Seinfeld." And while ma ...