- Yelp Revenue Up 66%, Propelled By Local Ad Biz
Mobile Marketing Daily, Mark Walsh - Wednesday, April 30, 2014
Yelp on Tuesday reported a 66% increase in revenue to $76.4 milli ...
- It's Time: Search, Advertising Agencies Must Bend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 30, 2014
Agencies need to "bend their thinking" and become more flexible with contra ...
- Target Taps Facebook, Embraces Mobile And Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 29, 2014
Target worked with Facebook to create a mobile application called Cartwheel th ...
- Broadcast TV King El Pollo Loco Crowdsources Slogan On Social, Ignores Search
SearchBlog, Laurie Sullivan - Wednesday, April 30, 2014
El Pollo Loco took to social media, asking its more than 14,0 ...
- Local Search: Tips For Driving Buyers To Businesses
Search & Performance Insider, John Busby - Tuesday, April 29, 2014
According to Google, 70% of mobile local searches result in a consum ...
- Local SEO Budgets To Rise By 2018, Paid Search Falls
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 28, 2014
Marketers will spend 52% more on search engine optimization (SEO) by 201 ...
- SEMPO Builds Global Presence To Identify Trends, Solve Challenges
SearchBlog, Laurie Sullivan - Monday, April 28, 2014
Changes afoot at SEMPO point to a more structured international model th ...
- British Airways Names Forward3D Global Paid-Search Agency
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 23, 2014
British Airways has appointed Forward3D to run its global paid-search campaigns. T ...
- Persuading Searchers With Color
SearchBlog, Laurie Sullivan - Thursday, April 24, 2014
Do you know the taste of Thai tea? When unmixed the colo ...
- How Native Ads Complement Local Content
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, April 22, 2014
Advanced Publications' Streetwise augments local news and information with native advertising. T ...
- Bing Predicts 'American Idol' Winners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 21, 2014
Microsoft believes it can predict the outcome of some favorite TV competitio ...
- 5 Tips And Even More Reasons To Integrate Search And Social Campaigns
SearchBlog, Laurie Sullivan - Monday, April 21, 2014
Consumers clicking on an advertiser's paid-search and social advertisement will double conversi ...
- Predictive To Serve Content Without A Search
Around the Net in Search Marketing, Laurie Sullivan - Friday, April 18, 2014
Search engines provide results based on intent, but as more wearable devic ...
- Older Generations Warming Up To Mobile Local Search
SearchBlog, Laurie Sullivan - Tuesday, April 15, 2014
Some 47% of consumers searched for local restaurants on a mobile devi ...
- Restaurant Reviews Tell Us More Than What We Think We Know
SearchBlog, Laurie Sullivan - Monday, April 14, 2014
Restaurant reviews not only tell us if we're eating healthy, but provi ...
- Tesla Drivers Like Drudge: Carefully Targeting The Connected Car
Data and Targeting Insider, Steve Smith - Monday, April 7, 2014
The early browsing results are in, and owners of Tesla's always connect ...
- Mervis Retargeting - Diamond In The Rough
SearchBlog, Laurie Sullivan - Friday, April 4, 2014
Seventy-nine-year-old Mervis Diamond Importers uses site retargeting to connect with consumers looki ...
- How To Craft A Local Landing Page
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, April 2, 2014
Landing pages should reflect local content, especially if the business offers ...
- Marin SEM Integrates Environmental, Economic Data Into Digital Marketing Campaigns
SearchBlog, Laurie Sullivan - Tuesday, April 1, 2014
Marin Software has developed technology that allows advertisers to integrate weather, televisio ...