- Q&A: Affluence And Gen Y -- It Takes $200,000
Marketing Daily, Sarah Mahoney - Tuesday, December 18, 2012
"This is a generation in transition," Digitas' George Scribner tells Marketing Dail ...
- Luxe Beauty Brands Style Digital Biz In China
Online Media Daily, Mark Walsh - Tuesday, December 18, 2012
Beauty and fashion brands are leading the way when it comes ...
- Infiniti: Here Comes Q, There Goes, M, G, FX
Marketing Daily, Karl Greenberg - Monday, December 17, 2012
Infiniti is changing car nomenclature. Gone are like "M", "G" and "F ...
- Havas Media Awarded Shangri-La Global Media Account
MediaDailyNews, Steve McClellan - Monday, December 17, 2012
Havas Media has won global media planning and buying duties for luxu ...
- Near Entry-Luxury Segment A No-Man's Land?
Marketing Daily, Karl Greenberg - Thursday, December 13, 2012
GfK's Automotive Intentions and Purchases study finds that both consideration and loyal ...
- 5 Tips Luxury Marketers Can Learn From Showtime's 'Homeland'
Engage:Affluent, Carol Banks Setter - Wednesday, December 12, 2012
"Homeland," Showtime's 2012 Emmy-winning series, is a story of heroic efforts ...
- NFL Legend Emmitt Smith Is Lincoln Brand Ambassador
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
The Super Bowl advertisement itself will also be a first: it's ...
- Lincoln Goes Large To Say 'Hello. Again'
Marketing Daily, Karl Greenberg - Monday, December 3, 2012
In a lot of ways, the brand is hearkening back to i ...
- Q&A: For Affluent Gen Y, Confidence Soars
Marketing Daily, Sarah Mahoney - Thursday, November 29, 2012
It won't take much to brighten the spirits of affluent consumers. ...
- Jaguar Film Touts New F-Type
Marketing Daily, Karl Greenberg - Wednesday, November 28, 2012
Jaguar is touting its F-Type with a short film featuring actor Dami ...
- Sugar Plums Or Lumps of Coal? What To Make Of The Holiday Forecasts
Engage:Affluent, Layton Han - Wednesday, November 28, 2012
Reading the outlook reports for Holiday 2012 can really make your he ...
- Mainstream And Luxury Cars Converge
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 27, 2012
Luxury auto brands are making money on entry luxury vehicles. As th ...
- Jaguar Roars Into All-Wheel Drive
Marketing Daily, Karl Greenberg - Friday, November 23, 2012
"As we were developing the business case for AWD, we looked ...
- Jaguar Launches Ad Campaign For AWD
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Jaguar is launching a new advertising campaign to talk about all whe ...
- Tire Tracks Key To BMW M Direct Mail
Marketing Daily, Karl Greenberg - Monday, November 19, 2012
The company hired Chicago-based Classic Color to apply its technology to t ...
- Touchy-Feely Prompts Luxury Retail Stores Over Online
Research Brief, Jack Loechner - Tuesday, November 20, 2012
According to a new Luxury Shopping Survey from Accenture, half of U. ...
- Jim Vurpillat: Cadillac ATS Ushers In New Buyers
Marketing Daily, Karl Greenberg - Friday, November 16, 2012
The new car gives the brand some legitimacy around backing public a ...
- Luxury Car Brands Move Ads Online
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 14, 2012
Luxury automobile makers are doing more online advertising, per Martini Media. T ...
- Jeremiah Knight: Lexus Digital Is Ever Improving
Marketing Daily, Karl Greenberg - Friday, November 9, 2012
The goal, through a rolling upgrade of Lexus.com, is to make ...
- Q&A: Lexus' Brian Bolain Talks Cars, Campaigns
Marketing Daily, Karl Greenberg - Monday, November 5, 2012
"We are definitely speaking more loudly than before with the LS, a ...
- Because You're Worth It: Marketing To An Audience That Treats Itself
Engage:Affluent, Skip Brand - Thursday, November 1, 2012
While most Americans will be celebrating modestly this holiday season, affluent customer ...
- Lexus: Fashion, Food, Travel For 2013 LS Sedan
Marketing Daily, Karl Greenberg - Wednesday, October 31, 2012
Besides several digital elements, there is sponsorship of the GQ "Men ...
- Who Has Spent $300+ On A Camera?
Marketing Daily, Nina Lentini - Wednesday, October 31, 2012
Top 10 DMAs in which adults who say they have spent $3 ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- Ultra HD Is Here For The 1%
Around the Net In Brand Marketing, Karl Greenberg - Friday, October 26, 2012
HD is so last week. Now there's Ultra HD. The first Ult ...
- Regain Their Loyalty: The Art Of Reactivating Dormant Luxury Buyers
Engage:Affluent, Layton Han - Wednesday, October 24, 2012
In the era of Groupon Reserve, how can luxury brands hope ...
- Fisker Gets Over The Hump
Marketing Daily, Karl Greenberg - Thursday, October 18, 2012
What it doesn't have is the budget for a tier 1 awarene ...
- Lincoln Hopes To Rebound, Shows New MKZ
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 18, 2012
The new Lincoln MKZ is a looker, and a reflection of h ...
- Supercar Brand Bugatti Goes Social
Marketing Daily, Karl Greenberg - Thursday, October 11, 2012
Bugatti recently launched a Facebook page with around 500,000 fans, plus 130,0 ...
- Silvercar Changes The Rental Car Paradigm
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 11, 2012
Luke Schneider wants to avoid the "PT Cruiser Lottery" of rental c ...