Tag results for "marketing" for 2008
- Media X: A Stake Through Its HeartWith 2008's death rattle ringing in their ears, advertisers are looking ahea ...
- Economy Sours Gen Y On MarketingThe current economic climate--some might call it a financial crisis--is likely ...
- Novartis' Excedrin YouTube Contest Deemed A SuccessNovartis Consumer Health, makers of Excedrin, launched its first YouTube contest ...
- The View From the Top: Upscale Marketing In A DownturnAccording to a panel at the recent Wharton Marketing Conference, 2009 shap ...
- Tribal DDB Wins PepsiCo Digital Account In ChinaTribal DDB Worldwide Wednesday announced that it had won the digital busine ...
- Online Marketers Target Minorities Brands may be cutting back on their overall marketing spending, but ...
- Oprah Network Taps Dolan As CMOFormer Nike marketing executive Liz Dolan has been named chief marketing offic ...
- Stella McCartney Launches Mobile CampaignStella McCartney has tapped Baltimore-based Millennial Media to step into its fir ...
- Smokers Can Sue Tobacco Cos For Deceptive MarketingIn a 5-4 split, the U.S. Supreme Court today ruled that smoke ...
- eMail Not A Favored Marketing Channel for Students A recent Student Survey by eROI to determine how high school a ...
- Magna: Recession Can Be Catalyst For GrowthInterpublic research group Magna released a report Friday suggesting steps that markete ...
- Search Is The Killer App Marketers tuning into search and the mobile Internet will take the medi ...
- Media X: Evil Empire Of Christmas I don't like the holidays because that's when everybody goes nuts f ...
- MySpace Exec: Marketers Should Embrace Fan SitesA MySpace executive suggested Tuesday that using lawyers to shut down unauthorize ...
- Bauer Media Chooses Silverpop For Email CRM ProgramBauer Media has appointed email services provider Silverpop to implement an ema ...
- Ads Work Best During Escapist TV Getting your marketing message out in TV newscasts is not as effecti ...
- Schick Partners With Platform-A On Holiday CampaignSchick Wilkinson-Sword and AOL's Platform-A have partnered on a campaign featuring brand ...
- Steven Van Zandt Jumps Into Marketing Via IMG Deal Steven Van Zandt has been a busy guy. The rocker, actor a ...
- The Disappointing New Bond[Tom Siebert has] captured the essence of my feelings towards the so-call ...
- Direct Marketing to Account for 53% of US Ad Spend in 2009According to the Direct Marketing Association Power of Direct Marketing, in 20 ...
- Beraud To PepsiCo CMOPepsiCo named Jill Beraud to the newly created position of chief marketi ...
- Bartering for Ads Expands in Tough Times An increasing number of marketers are using barter advertising -- a tact ...
- Blockbuster, Microsoft To Deliver Movies Via Mobile (Eventually) After recently introducing a set-top box for downloading movie rentals from t ...
- Online Circulars Take The Mystery Out Of SalesOnce upon a time--okay, maybe even a year ago--retailers regarded their Bla ...
- Microsoft, NBA Star End PartnershipLeBron James and Microsoft Corp. have ended a two-year marketing partnership. Kei ...
- Battelle: Social Media And Marketing Do Mix Search guru John Battelle attacks "the myth" that social media and marketi ...
- NBA, Globetrotters Shoot For Global StrategyThe NBA and the Harlem Globetrotters are making the team the unoffici ...
- Oddcast Partners With BBDO/Proximity For Gillette/EA Sports CampaignOddcast, a New York-based provider of interactive character products, has partnered wi ...
- Microsoft Broadens Xbox Experiences For Advertisers Imagine Nike, Puma or Adidas sponsoring clothes for avatars in the Microso ...
- Facebook, MySpace Aren't Making The Marketing CutWhile chief marketing officers are intrigued by social networking sites Facebook a ...
