- SEMPO Opens 2008 Survey
Online Media Daily, - Wednesday, November 26, 2008
The Search Engine Marketing Professional Organization (SEMPO) has launched its fifth annu ...
- Welcome To The Post-Agency Era
MediaDailyNews, Patrick T. Davis - Monday, November 24, 2008
The post-agency era is upon us. With staggering speed and efficiency, consum ...
- Kia Sponsoring Imeem Mobile App
Online Media Daily, - Monday, November 24, 2008
Kia Motors is sponsoring the first mobile application from music-sharing service ime ...
- Yep, That's A Real View!
Feedback Loop, - Friday, November 21, 2008
Finally, a real photo from a real window. Not that the othe ...
- Kids Still Play With Real -- Along With Virtual -- Toys
Feedback Loop, - Friday, November 21, 2008
I think [Wynne Tyree] makes some really good points -- kids a ...
- A-B Names Levy VP Marketing
MediaDailyNews, - Thursday, November 20, 2008
Since its merger with InBev, Anheuser-Busch has named Keith Levy vice presiden ...
- Gossard Unveils First PPC Campaign
Online Media Daily, Laurie Sullivan - Friday, November 21, 2008
Gossard unveiled its first pay-per-click (PPC) campaign today to drive traffic fr ...
- Incentive Travel Hurting But Merchandise Programs Filling In
Research Brief, Jack Loechner - Friday, November 21, 2008
The findings of the 2008 Incentive Travel IQ Report indicate that t ...
- Search Adds Impact To Marketing Campaigns In Weak Economy
Online Media Daily, Laurie Sullivan - Monday, November 17, 2008
Broader marketing budgets are being slashed, but there are ways to ta ...
- The Death Of Command-And-Control Marketing
Online Spin, dave.b , Max Kalehoff - Friday, November 14, 2008
Consider this idea: Marketing leadership is shifting from command-and-control to cultivate-and-coach. ...
- Media Should Offer More Marketing, Less Ads
Around the Net In Media, Joan Voight - Wednesday, November 12, 2008
Media companies need to focus harder on how they can wean themselv ...
- A Marketer's Dilemma
Online Spin, Joe Marchese - Tuesday, November 11, 2008
In a world of consumer control, what is the most important thi ...
- Media X: Lapel Pin Lessons
MediaDailyNews, Jack Feuer - Wednesday, November 5, 2008
The big winner in the 2008 election: marketers. The presidential campaign h ...
- Marketing With Paid Media As A Last Resort
Online Spin, Cory Treffiletti - Wednesday, November 5, 2008
A number of advertisers have come out and acknowledged the economic environme ...
- Former P&G Marketing Czar Forms Jim Stengel LLC
MediaDailyNews, - Monday, November 3, 2008
Former Procter & Gamble Global Marketing Officer Jim Stengel Saturday launched J ...
- 'Top Chef's Adds Sponsors Campbell's Soup, Quaker
Around the Net In Media, Joan Voight - Friday, October 31, 2008
Integrated sponsorship ideas for Bravo's "Top Chef" are constantly being flung ...
- 'Age of Conversation 2' Looks At Global Marketing
MediaDailyNews, - Wednesday, October 29, 2008
Marketing book project to benefit the Variety charity is now out. ...
- HBO Sells "Sopranos" Wine
Around the Net In Media, Joan Voight - Wednesday, October 29, 2008
HBO's TV series "The Sopranos," has sparked an unusual spinoff - ...
- Media X: The American Nightmare
MediaDailyNews, Jack Feuer - Wednesday, October 29, 2008
Maybe our most dire challenge isn't clutter, Google, digital chaos or ...
- Companies Clueless On Brand Value, Evaluations Needed
MediaDailyNews, Karlene Lukovitz - Tuesday, October 28, 2008
More than half (55%) of senior marketing executives lack a quantitative understandi ...
- The Changing Face of the Press Release
Research Brief, Jack Loechner - Wednesday, October 29, 2008
According to the Executive Summary of a study conducted by Fellows ...
- New Newsletter Targets Those Marketing To Kids
Feedback Loop, - Friday, October 24, 2008
As a parent of three children (ages 7, 12, and 16) a ...
- Clarification: J.P. Morgan Supplied Search Biz Estimates
Marketing Daily, - Friday, October 17, 2008
The
Marketing Dailyarticle "Google Shrugs Off Ad Spending Slowdown, Displa ...
- Brands Seem Secondary To General Motors And Chrysler Talks
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
When we last left the report of merger talks between General Moto ...
- 'Marketing Daily' Blogs From The ANA Conference
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
...
- Suze Orman Riding Financial Crises To Further Fame
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
Suze Orman -- author, host of CNBC's "The Suze Orman Show," a ...
- Kmart Campaign Pushes Its Layaway Plan For Xmas Shopping
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
A new Kmart campaign features Mr. Blue Light -- Kmart's animated lig ...
- Steve & Barry's Names Hal Kahn New CEO
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
Harold "Hal" Kahn, former head of Macy's East, is taking over ...
- Bottled Water Has Contaminants Too, Study Finds
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
...
- Food Companies Sow Profit Growth As Commodity Costs Drop
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
...