- Juan Valdez Sets Sights On Coffee Fans In U.S.
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
...
- PepsiCo To Ratchet Up Sales, Marketing Initiatives
MediaDailyNews, David Goetzl - Tuesday, October 14, 2008
Media companies may find PepsiCo knocking on their doors a little loud ...
- Yahoo Campaign Reminds Searchers 'We're Here'
Online Media Daily, Laurie Sullivan - Tuesday, October 14, 2008
Yahoo Search kicked off an integrated marketing campaign Tuesday to tell consume ...
- Cause Related Marketing Influences Sales
Research Brief, Jack Loechner - Wednesday, October 15, 2008
The 2008 Cone/Duke University Behavioral Cause Study, released recently by Cone a ...
- Study: Viral Video Marketing Budgets To Increase
MediaDailyNews, - Monday, October 13, 2008
Ad budgets are tightening, but a new report from online video fi ...
- Viral Video Still Popular, Despite Lack Of Benchmark
Online Media Daily, Laurie Sullivan - Monday, October 13, 2008
Ad agencies and media buyers selling brands on viral video marketing strategi ...
- Honda Takes All Sony Ad Space To Promote Fit
Around the Net In Online Marketing, Staff Writers - Thursday, October 9, 2008
It's become commonplace in recent years for advertisers to buy all t ...
- Cure For Internet 'Cesspool'? More Brands!
Around the Net In Online Marketing, Staff Writers - Wednesday, October 8, 2008
What's wrong with the Internet? For starters, it's a "cesspool," a festeri ...
- Brand Marketing Is Dead
Online Spin, Cory Treffiletti - Wednesday, October 8, 2008
Waving the flag of brand-building in an accountable marketplace is akin ...
- Serious Mags Use Whimsical Marketing
Around the Net In Media, Joan Voight - Monday, October 6, 2008
...
- Unica Aims To Help Marketers With Interactive Marketing
Online Media Daily, - Sunday, October 5, 2008
Unica Corp. has introduced a new product that the Waltham, Mass.-based compa ...
- AT&T Reaches Through 3D Web Site To Grab Consumers
Online Media Daily, Laurie Sullivan - Monday, October 6, 2008
AT&T has brought the familiar feel of virtual worlds Club Penguin, Gai ...
- Market Mania: As Ad Forecasts Drop, Cos. Brace For Worse
On Media, Diane Mermigas - Tuesday, September 30, 2008
Don't get too comfortable with recently lowered forecasts for consumer and advertis ...
- Defending The Honor Of Corn Syrup
Feedback Loop, - Friday, September 26, 2008
The Sept. 24 article "Small Colorado Bakery Takes On 'Healthy Ingredients'" m ...
- Measuring Value
Search & Performance Insider, Matthew Greitzer - Friday, September 26, 2008
A few weeks ago, I was asked to describe the single bigge ...
- TV Programming 2008: By Appointment, Self-Service Or Drive-Through
TV Watch, Wayne Friedman - Thursday, September 25, 2008
What becomes a new TV series the most? It seems some o ...
- Pandora iPhone App Adds Best Buy, Beck's
Online Media Daily, - Tuesday, September 23, 2008
Electronics big box store Best Buy and beer maker Beck's have sign ...
- Younger Dads Buy More For Kids, Marketers Realign Pitches
MediaDailyNews, Karlene Lukovitz - Monday, September 22, 2008
Many Generation X and Y fathers are more likely to make regul ...
- Jupiter: How To Make The Most Of MySpace, Facebook
Online Media Daily, Mark Walsh - Monday, September 22, 2008
By fawning over Facebook, social media marketers may be missing out ...
- Nickelodeon Cuts 'Innovation' Budget
Online Media Daily, - Monday, September 22, 2008
Nickelodeon CMO Pam Kaufman said at OMMA Global last Friday that t ...
- BoA Head: Some 'Splaining' To Do
Feedback Loop, - Friday, September 19, 2008
Like all [Karl Greenberg's] stories, but congratulations for thinking to call [marketi ...
- AT&T Ads Locate 'Discoverer' Of The Internet
Online Media Daily, Laurie Sullivan - Thursday, September 18, 2008
Accessing the Internet at faster speeds is the premise behind two n ...
- Weight Watchers Offers Mobile Site
Online Media Daily, - Monday, September 15, 2008
Weight Watchers is launching Weight Watchers Mobile (mobile.weightwatchers.com), which enables Weight Watche ...
- Stein Rogan Launches 'Kilter'
Online Media Daily, - Thursday, September 11, 2008
New York-based Stein Rogan + Partners has launched Kilter, a branded conte ...
- UrbanDaddy Launches Microsite For Don Julio Tequila
Online Media Daily, Gavin O'Malley - Wednesday, September 10, 2008
UrbanDaddy.com, the e-newsletter for affluent and active men, has launched a customiz ...
- Marketers Taking Cautious Approach With Online Media
Online Media Daily, Laurie Sullivan - Wednesday, September 10, 2008
As budgets continues to tighten, marketers are resisting industry hype about emergi ...
- What Does The Future Look Like? Or, What I Read On My Summer Vacation
Online Spin, Cory Treffiletti - Wednesday, September 10, 2008
This past Monday I had the pleasure of listening to a gentlem ...
- The Challenge Is To Wisely Spend Reduced Ad Budgets
Research Brief, Jack Loechner - Wednesday, September 10, 2008
According to a recent survey from the Association of National Advertisers, ...
- Boomers: The Greenest Generation
MediaDailyNews, Sarah Mahoney - Tuesday, September 9, 2008
While conventional marketing wisdom holds that it's the idealistic Gen Y shoppe ...
- Clearspring, SplashCast Partner For Soc Net Service
Online Media Daily, Gavin O'Malley - Tuesday, September 9, 2008
Widget syndicator Clearspring Technologies and social advertising company SplashCast today are expect ...