• December 8, 2008

Schick Wilkinson-Sword and AOL's Platform-A have partnered on a campaign featuring branded content on the Web portal's Lemondrop site, aimed at young women.

The holiday-themed "Stocking Stuffers" effort has Lemondrop editors creating original content that integrates the Schick brand in posts such as "Best & Worst Guy Gifts," "Dating Survival Tips During the Holidays," and "Genius Gifts from the Drugstore." The month-long program developed by Mediaedge:cia, Schick's agency of record, runs through Dec. 26.

Launched in September, Lemondrop drew 2.6 million unique visitors in October and has attracted advertisers including J.C. Penney, Braun, Verizon and Procter & Gamble.--Mark Walsh