- ABC Grabs Majority Of Upscale Viewers
MediaDailyNews, Wayne Friedman - Wednesday, September 30, 2009
Upscale TV viewers are still prime customers for TV marketers -- an ...
- Media X: Passion of the Primates
MediaDailyNews, Jack Feuer - Tuesday, September 29, 2009
Let me tell you about monkey music and the Fighting Irish a ...
- Weisenberg To SVP, Marketing, Sundance
MediaDailyNews, - Wednesday, September 23, 2009
Sundance Channel named Shari Weisenberg senior vice president of marketing. ...
- Dunkin' To Make 'Create Donut' Contest Annual Event
Marketing Daily, Nina Lentini - Tuesday, September 22, 2009
The contest was part of Dunkin's integrated effort to "rekindle America's lo ...
- Word Of Mouth Best Way To Reach Gamers
Marketing Daily, Aaron Baar - Monday, September 21, 2009
For all of the advertising, guerrilla marketing and other approaches that vid ...
- Periodic Agency Evaluation Promotes Integrated Marketing Strategies
Research Brief, Jack Loechner - Tuesday, September 22, 2009
According to a survey conducted by the ANA (Association of National Advertisers ...
- Marketers: Design Better Mobile Sites
MediaDailyNews, Aaron Baar - Thursday, September 17, 2009
The number of consumers using their mobile devices to access the Intern ...
- ANA: Good Communication Vital For Marketers, Agencies
MediaDailyNews, Karl Greenberg - Tuesday, September 15, 2009
An inaugural study by the Association of National Advertisers (ANA) suggests th ...
- Is Fantasy Football The Best Marketing Program Ever? Yes!
Online Spin, Cory Treffiletti - Wednesday, September 16, 2009
Without a doubt, fantasy football is the most perfect example of integrat ...
- In Search Of True Value
MediaDailyNews, Bob Rose - Monday, September 14, 2009
Great marketing communications programs continue to be the best way to bui ...
- The Wiggles Can Teach Marketers A Thing Or Two
Online Spin, dave.b , Max Kalehoff - Friday, September 11, 2009
One of the unfortunate turnoffs of big entertainment acts is the accompanyi ...
- CPL Gains Traction For Marketing Leads
Research Brief, Jack Loechner - Thursday, September 10, 2009
According to the Cost per Lead Advertising Data Report from Pontiflex, markete ...
- NFL Names 2 Media/Marketing Execs
MediaDailyNews, Wayne Friedman - Tuesday, September 8, 2009
The NFL has revamped its top marketing and media positions. NFL veter ...
- The Nine Most Overlooked Elements Of Digital Marketing
Online Spin, Cory Treffiletti - Wednesday, September 9, 2009
Today is sponsored by the number "nine," just like back when ...
- ExactTarget Acquires Keymail, Expands Internationally
Online Media Daily, - Tuesday, September 8, 2009
Four months after closing a $70 million round of venture capital fundin ...
- Take Two: Networks Relaunch Shows
MediaDailyNews, Wayne Friedman - Thursday, September 3, 2009
Broadcast networks have a new marketing emphasis this year: Relaunching more second-ye ...
- Truly Great Marketing Comes From Strong Culture
Online Spin, dave.b , Max Kalehoff - Friday, September 4, 2009
I frequently preach to my peers at my company that the marketi ...
- Publicis Modem CEO Departs For Meredith
Around the Net In Media, Joan Voight - Tuesday, September 1, 2009
Meredith has hired Martin Reidy as president of its integrated marketing uni ...
- Media X: Mutant Chronicles
MediaDailyNews, Jack Feuer - Tuesday, September 1, 2009
Every major media agency has a barter unit hidden away, like t ...
- Hallmark Channel Ups McAvoy To SVP, Marketing
MediaDailyNews, - Tuesday, September 1, 2009
Hallmark Channel has promoted Susanne Smith McAvoy to senior vice president, marketin ...
- Meredith Taps Publicis' Reidy To Run Marketing, Digital Operations
Online Media Daily, Joe Mandese - Wednesday, September 2, 2009
Meredith Corp., a big magazine publisher and operator of TV stations th ...