- Online's Secret Society For Change
SearchBlog, Laurie Sullivan - Friday, April 30, 2010
Roman Tsunder, founder and president of Access360 Media, wants to change t ...
- Kenshoo Adds Custom Widgets To Search
Online Media Daily, Laurie Sullivan - Thursday, April 29, 2010
Kenshoo plans to unveil an upgrade Thursday to Kenshoo Search Insight Dashboard ...
- NBC Launches CMO Program To Tap Outside Expertise
MediaDailyNews, Wayne Friedman - Tuesday, April 27, 2010
NBC Universal's integrated sales marketing's division is kicking off a new projec ...
- Havas Launches Barter Media Unit, Part Of Madison Avenue Trend
MediaDailyNews, Joe Mandese - Monday, April 26, 2010
Havas Media North America, the parent of MPG and Havas Digital, h ...
- Dear Digital Marketers: For The Best Results, Forget The Funnel
Online Spin, Joe Marchese - Tuesday, April 27, 2010
A debate has raged on whether or not digital is a brandi ...
- Self-Sufficient Marketers a Challenge to Agencies
Research Brief, Jack Loechner - Tuesday, April 27, 2010
According to the Chief Marketing Officer (CMO) Council's latest State of Marketi ...
- Sears Opens In-Store Golf Pro Shops
Marketing Daily, - Friday, April 23, 2010
Sears says it is hooking up with Edwin Watts Golf Shops, ...
- Electric Cars Prepare Consumers For Debut
Marketing Daily, Karl Greenberg - Friday, April 23, 2010
The electric car is coming, but are consumers and the power infrastructu ...
- Levi's Pounces On Facebook Plugins
Marketing Daily, Sarah Mahoney - Friday, April 23, 2010
Levi's -- arguably the most "like"-able denim brand ever -- is introduci ...
- Frontline Plus Focuses On 'Killer Instinct'
Marketing Daily, Tanya Gazdik - Friday, April 23, 2010
Frontline Plus flea prevention appeals to pet owners' primal instincts in wanti ...
- Gillette Supports 'Young Guns' At NASCAR
Marketing Daily, Karl Greenberg - Friday, April 23, 2010
Gillette is supporting the launch of its Gillette Fusion ProGlide shaver wi ...
- LG Reinvigorates Texting Championship
Marketing Daily, Aaron Baar - Friday, April 23, 2010
Any sort of recurring promotion needs something new to keep it goin ...
- Sodium: Consumer Ambivalence Poses F&B Challenges
Marketing Daily, Karlene Lukovitz - Friday, April 23, 2010
For food and beverage companies, a gap between Americans' attitudes and actu ...
- Time Warner Invests In Simulmedia
Around the Net In Media, Fern Siegel - Thursday, April 22, 2010
Simulmedia, the media marketing company founded by marketing veteran Dave Morgan, h ...
- America To Spend More On Mom
Marketing Daily, Sarah Mahoney - Thursday, April 22, 2010
Aw, Mom, we really love ya: The typical consumer is planning ...
- Ford Brings Cars, Charity Program To Military Bases
Marketing Daily, - Thursday, April 22, 2010
Ford is launching a program this week that links test drives ...
- Barnum's Animals Crackers Go Designer For A Cause
Marketing Daily, Karlene Lukovitz - Thursday, April 22, 2010
Kraft Foods' Barnum's Animals Crackers are benefiting endangered Asian tigers -- ...
- 2010: The Year Of The E-book
Marketing Daily, Aaron Baar - Thursday, April 22, 2010
The makers of e-book readers are pulling out the marketing stops ...
- Americas Best Value Inn Goes Green
Marketing Daily, Tanya Gazdik - Thursday, April 22, 2010
Vantage Hospitality Group announced that all of its nearly 900 Americas Be ...
- EA Announces Madden Football Cover Athlete
Marketing Daily, - Thursday, April 22, 2010
In an annual rite of spring (along with the NFL Draft), Electron ...
- NHL Expands Social Networking
Marketing Daily, Karl Greenberg - Thursday, April 22, 2010
The National Hockey League has launched the next phase of its long-te ...
- How Nickelodeon Moved To A One-Brand Strategy
Marketing Daily, Laurie Sullivan - Friday, April 23, 2010
Family values prompted Nickelodeon's move to a one-brand strategy last year aft ...
- Correction: JC Penney's Sales Rose In March
Marketing Daily, - Thursday, April 22, 2010
A story in April 22, 2010's Marketing Daily titled "JCPenney Speeds ...
- NCAA Shoots Deal With CBS, Turner
MediaDailyNews, David Goetzl - Thursday, April 22, 2010
Turner and CBS will share the NCAA basketball tournament under a n ...
- Mag Bag: 'TONY,' 'Bon Appetit' Team With Foursquare
MediaDailyNews, Erik Sass - Thursday, April 22, 2010
Food and entertainment magazines are looking to cash in with Foursquare, t ...
- How Nickelodeon Moved To A One-Brand Strategy
Online Media Daily, Laurie Sullivan - Friday, April 23, 2010
Family values prompted Nickelodeon's move to a one-brand strategy last year aft ...
- Using Cash As An Enticement In Tough Economic Times
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
...
- Microsoft, WNBA Deal Puts Bing Logo On Player Jerseys
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
In what could be the most impactful marketing deal in recent U. ...
- The Most Influential Athlete: Lance Armstrong
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
Cyclist and cancer survivor Lance Armstrong is the most influential athlete ...
- IPad Could Have A Huge Impact At Retail
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 22, 2010
For all the articles about how the iPad might save the newspap ...