Gillette Supports 'Young Guns' At NASCAR
Gillette is supporting the launch of its Gillette Fusion ProGlide shaver with sponsorship of the NASCAR Sprint Cup Series race at Pocono Raceway on June 6. The race will be titled the "Gillette Fusion ProGlide 500 Presented by Target."
The company, a division of Procter & Gamble, will devote all activities around the race to support of the new razor, which goes on sale the same day.
Gillette says its marketing activities around the race will focus on its "Young Guns" NASCAR marketing platform. The program, which started in 2003, features a roster of young drivers. Currently the list comprises Clint Bowyer, Kyle Busch, Carl Edwards, Denny Hamlin, Kasey Kahne and Joey Logano.
The company says these drivers, who are central to all of Gillette's marketing activities around NASCAR, will be part of all planned activations, including at-track, creative and digital, to support the launch of the Gillette Fusion ProGlide.
As part of the race promo at Pocono, the venue is giving people who visit its Web site at PoconoRaceway.com a 15% discount on tickets. The promotion, which runs through the race weekend, requires that consumers go to the track's Web site at PoconoRaceway.com, and enter the promotional code, "ProGlide."
Gillette says the Young Guns will also be making appearances and giving away tickets to the Gillette Fusion ProGlide 500 presented by Target. The drivers, each of whom has a batch of tickets, will also give them away on their own social networking sites, fan clubs, charities and the like. One other driver -- Ryan Newman, who is not a member of the Young Gun roster, but whose car is sponsored by Gillette -- will also participate in the ticket giveaways, per the company.
The Gillette Fusion ProGlide 500 race will air live on TNT.
Recent Marketing Daily Articles
-
Marriott Modifies Marketing Message June 17, 3:47 p.m.
Holiday Inn Express may advise people to “Stay Smart,” but Marriott Hotels wants to be more ... -
DeMoulin: Booming Licensing Show = Booming Business June 17, 9:05 a.m.
The Licensing Expo starting on Tuesday is the largest such event in the world, bringing 16,000 ... -
Kia Back To Rock At Vans June 17, 8:48 a.m.
Kia has a couple of cars it's pitching to younger people. What better place to do ... -
United Donates Miles To Make-A-Wish June 16, 11:17 p.m.
United Airlines is donating one million MileagePlus miles to Make-A-Wish. The donation, which is being made ... -
Barbasol Writes The Book On Manliness June 16, 5:22 p.m.
Barbasol is offering a decidedly old-school twist on masculinity, launching its new Field Guide to Manhood on ... -
Schick Hydro, Three Guys, And New Zealand June 15, 8:14 a.m.
The men’s grooming division of Schick is doing its third-year partnership with Fuel TV centering on ... -
Post-Scandal, Verizon's Reputation Takes Hit June 14, 3:58 p.m.
Verizon Wireless’ reputation took a hit over revelations that the company had handed over call records ... -
SodaStream Backs Cause, Gets Political June 14, 3:05 p.m.
Home carbonation system SodaStream may not have gotten the spot it wanted on the Super Bowl, ... -
Kraft Foods Forms Two New Business Groups June 14, 2:01 p.m.
Kraft Foods Group has announced plans to create two new, stand-alone business units: Meals and Desserts, and Enhancers ... -
Miller64 Launches Web Series June 14, 12:14 a.m.
MillerCoors’ Miller64 has launched “The Sub,” a five episode digital series where superstar athletes surprise unsuspecting ...
Be the first to comment on "Gillette Supports 'Young Guns' At NASCAR"
Leave a Comment