- Why SMB Marketers Value Flexibility In Marketing Technology
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 31, 2016
SMB marketers value flexibility when it comes to marketing technology, which ...
- Anti-Clinton Spots Lead In Volume Among Negative Ads
Red, White & Blog, Philip Rosenstein - Tuesday, August 30, 2016
As Donald Trump begins his largest TV ad buy yet of t ...
- Donald Trump Launches New $10 Million Ad Buy
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 29, 2016
With a new ad focusing on the economy, the Donald Trump campai ...
- The Trade Desk Names Mark Kirschner Chief Marketing Officer
Real-Time Daily, Tobi Elkin - Monday, August 29, 2016
The Trade Desk, Inc. on Monday appointed Mark Kirschner chief marketing offic ...
- Gary Johnson Super PAC Ads Hit The Air
Around the Net In Marketing Politics, Philip Rosenstein - Friday, August 26, 2016
Libertarian candidate for president Gary Johnson has received support from a sup ...
- Marketing Tech Over Ad Tech
Around the Net in Real-Time, Tobi Elkin - Friday, August 26, 2016
The Wall Street Journal reports that startups are increasingly having trouble raisi ...
- Wise Data Media Offers 55K+ More Premium Video Units Through Exclusive Partnership With Distrify
Real-Time Daily, Philip Rosenstein - Friday, August 26, 2016
Programmatic cloud marketing and prediction management platform Wise Data Media on Mond ...
- Marketing Technology Will Collapse The Digital-Ad Supply Chain
Online Spin, Dave Morgan - Thursday, August 25, 2016
I've written a couple of times recently about my views on t ...
- Analytics Are The Number One Marketing Technology
Around the Net in Real-Time, Tobi Elkin - Wednesday, August 24, 2016
According to research from Clutch in partnership with R2integrated, 75% of U. ...
- What's Next, Drone Delivery Of Your New Car?
MAD, Larissa Faw - Tuesday, August 23, 2016
Hyundai is partnering with Amazon for the "Prime Now. Drive Now." progr ...
- Pro-Clinton Groups Launch Native Ads On 'BuzzFeed,' Target Millennial Women
Red, White & Blog, Philip Rosenstein - Wednesday, August 24, 2016
Pro-Clinton groups EMILY's List and Priorities USA PAC launched native ads ...
- 33Across Expands Partnership With LiveRamp Offering Insight Into 200+ Audience Segments
Real-Time Daily, Philip Rosenstein - Tuesday, August 23, 2016
Global publisher and monetization platform 33Across announced Tuesday an expansion of i ...
- Marketing Can Be More Than A Cost Center
Research Brief, Jack Loechner - Tuesday, August 23, 2016
B2B marketers must do more than measure activities like click-through rates a ...
- Centralized Buying Key To Cross-Channel Success
Show Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...
- Spending On Presidential Election Down 60% From 2012
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 22, 2016
Local TV broadcasters are facing tough times with spending on the presidenti ...
- Clinton Campaign Reserves Another $80 Million In TV Advertising
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 22, 2016
The Clinton campaign is expanding its lead over the Trump campaign ...
- Study: Programmatic Ads Lead To 55% Lift In Offline Sales
RTBlog, Philip Rosenstein - Monday, August 22, 2016
Brand stores and other brick-and-mortar locations can greatly benefit from optimizing digit ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies
Show Daily, Philip Rosenstein - Monday, August 22, 2016
The problem of advertising fraud has found a thoughtful opponent in t ...
- Trump Campaign Makes $4 Million TV Ad Buy, First Of General Election
Red, White & Blog, Philip Rosenstein - Friday, August 19, 2016
After a strong fundraising haul in July, the Donald Trump campaign h ...
- Marketing Conferences: Time To Raise The Bar
Online Spin, Ted McConnell - Thursday, August 18, 2016
Maybe it's just me, but I feel marketing conference experiences are becomi ...
- Clinton Retains Critical Lead In TV Advertising, Stein, Johnson Spend More Than Trump
Red, White & Blog, Philip Rosenstein - Wednesday, August 17, 2016
TV advertising has remained the centerpiece of a political campaign's marketing strate ...
- Back To School For Millennial Moms
Publishers Daily, Jeff Wellington - Monday, August 15, 2016
But for many marketers, regardless of their efforts, someone really important becau ...
- Amobee Launches Triggers To Target Consumers With Offline, Online Data
Real-Time Daily, Philip Rosenstein - Tuesday, August 16, 2016
Marketing technology company Amobee announced on Tuesday the release of Amobee Trigger ...
- Magnetic's 'Madtech' Sits At The Confluence Of Ad Tech And Martech
Real-Time Daily, Tobi Elkin - Monday, August 15, 2016
Magnetic is a company that provides an enterprise marketing platform with med ...
- Clinton Dominates Digital, Fundraising, Does Trump Have The Resources To Compete?
Red, White & Blog, Philip Rosenstein - Thursday, August 11, 2016
The Clinton campaign has been heavily invested in digital advertising and da ...
- What Marketers Don't Need To Be Told -- Or Do They?
Online Spin, Cory Treffiletti - Wednesday, August 10, 2016
We need some new memes, some new topics of interest for t ...
- Clinton TV Ad Blitz Coming, Targets Olympics
Red, White & Blog, Philip Rosenstein - Tuesday, August 9, 2016
The Hillary Clinton campaign has reserved over $8 million in TV ...
- Simpli.fi Delivers 50%+ Of Impressions To Mobile Devices, Geo-Targeting Capabilities Drive Rise
Real-Time Daily, Philip Rosenstein - Tuesday, August 9, 2016
Programmatic firm Simpli.fi, announced Tuesday that it delivered over 50% of i ...
- TV Is Strongest Influencer On Voting Behavior
Red, White & Blog, Philip Rosenstein - Monday, August 8, 2016
Across all age groups, 80% of registered voters are likely to ha ...
- Trump Campaign Releases Video Depicting Clinton As Ms. Pac-Man
Around the Net In Marketing Politics, Philip Rosenstein - Friday, August 5, 2016
The Trump campaign released a video depicting Hillary Clinton as Ms. Pac-M ...