- Is The Political Ad Dead? Depends How You Look At It
Red, White & Blog, Philip Rosenstein - Friday, September 30, 2016
Is the political ad dead? That was the provocative question asked ...
- Navigating The Marketer's Dilemma
MAD, Larissa Faw - Wednesday, September 28, 2016
It's not easy to be a marketer in today's landscape. Industry executiv ...
- Onion, Quaker State Poke Fun At Cheesy Marketing Ploys
Out to Launch, Amy Corr - Wednesday, September 28, 2016
The Onion teamed up with Quaker State motor oil to create ...
- Clever Marketing Spotlights Brands Surrounding Most Viewed Debate In History
Red, White & Blog, Philip Rosenstein - Wednesday, September 28, 2016
A number of brands took Monday night's debate as an opportunity ...
- Are Your Targeting Objectives Sabotaging Your Business Objectives?
Supply-Side Insider, Rachel Clayton - Wednesday, September 28, 2016
Today's marketers have a myriad of data and technology tools to u ...
- Email Designs People Can't Resist
Research Brief, Jack Loechner - Tuesday, September 27, 2016
You don't have to be a neuroscientist to do genius email marketin ...
- You Have An Attention Span Of 8 Seconds, More Importantly So Do Your Customers
MAD, Daniel Black - Friday, September 23, 2016
Getting their attention can be a daunting task. Today's consumers are constant ...
- VideoAmp Ensures At Least 80% Viewability Rates
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
VideoAmp, a viewability measurement and video optimization platform, announced on Monday th ...
- IBM Watson: Talking To An Ad
Real-Time Daily, Philip Rosenstein - Monday, September 26, 2016
IBM Watson has recently made a foray into consumer marketing, including initi ...
- Unilever Centralises Global And Local Marketing Teams To Reach 'Super-Connected' Customers
Around the Net In MAD London, Sean Hargrave - Friday, September 23, 2016
Unilever has centralised its global and local marketing functions into a sing ...
- CPG And The Lure Of Direct-to-Consumer
Online Spin, Josh Engroff - Friday, September 23, 2016
For anyone in the CPG industry still unclear about the power ...
- Location Tracking Growing Up, Brands Looking Beyond Beacons
Connected Thinking, Chuck Martin - Wednesday, September 21, 2016
Location tracking in the Internet of Things is heating up as ...
- Clinton Solidifies Lead Over Trump In Fundraising, Ad Spending
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, September 21, 2016
In August, the Trump campaign brought in around $41.8 million and spe ...
- Consumers More Likely To Shop In-Store This Holiday Season
Marketing Daily, Tanya Gazdik - Tuesday, September 20, 2016
Consumers may research online, but plan to make more holiday purchases in-stor ...
- Jason Kander: Using Provocative Advertising To Bolster Senate Candidacy
Red, White & Blog, Philip Rosenstein - Tuesday, September 20, 2016
Jason Kander, Missouri's current Secretary of State, has boosted his chance ...
- Republican Rob Portman Speaks Spanish In New TV Ad
Around the Net In Marketing Politics, Philip Rosenstein - Monday, September 19, 2016
In one of the most closely watched Senate races this cycle, Republic ...
- Trump's New 'Deplorable' Ad Scores Deplorably Among Undecideds
Red, White & Blog, Philip Rosenstein - Thursday, September 15, 2016
Hillary Clinton had her own "47%" or "they cling to guns a ...
- Katie Price And FA Chairman To Headline The Festival Of Marketing
Around the Net In MAD London, Sean Hargrave - Wednesday, September 14, 2016
FA chairman Martin Glenn and reality star Katie Price will both headli ...
- A+E Networks Ups Amanda Hill To CMO
Television News Daily, Wayne Friedman - Tuesday, September 13, 2016
Hill's new responsibilities will include the management of marketing that supports A ...
- Down Ballot Republicans Worry About Lack Of Trump TV Ads
Around the Net In Marketing Politics, Philip Rosenstein - Tuesday, September 13, 2016
Hillary Clinton and her surrogates are spending tens of millions of dolla ...
- Experience Clouds Loom Large On The Horizon
MediaDailyNews, Paige DiPrete, Scott Gillum - Monday, September 12, 2016
As they have built their Marketing Cloud, Oracle and others have invest ...
- The New Normal In Agency-Client Relationships
Online Spin, Maarten Albarda - Monday, September 12, 2016
For reasons you will understand, I can't go into the details ...
- AppNexus Partners With ANA To Help Marketers Make Better Use Of Their Data
RTBlog, Tobi Elkin - Monday, September 12, 2016
The Association of National Advertisers (ANA) and ad-tech firm AppNexus are partneri ...
- The Marketing Society Announces New CEO
Around the Net In MAD London, Sean Hargrave - Friday, September 9, 2016
The Marketing Society has named Gemma Greaves as its new CEO aft ...
- Agencies Find ANA Guidelines Calling For CMO Hires 'Inflammatory'
Around the Net in Real-Time, Philip Rosenstein - Friday, September 9, 2016
The release of ANA guidelines last month found a unanimous call, fr ...
- Fill Rates During GOP, Dem Conventions Jump Over 20%
Real-Time Daily, Philip Rosenstein - Friday, September 9, 2016
According to Wise Data Media, the Democratic and Republican conventions in Ju ...
- Sizmek Launches Programmatic Creative Offering
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Cross-screen ad platform Sizmek announced Wednesday the release of Sizmek Programmatic Creativ ...
- Third-Party Candidate Ads Score Highest Among Independents and Leaners
Red, White & Blog, Philip Rosenstein - Friday, September 9, 2016
All four presidential candidates with any sort of noticeable support in t ...
- Unruly Dives Into Emotional Intelligence Metrics With New Digital Marketing Tool
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Video ad-tech company Unruly on Thursday announced partnerships with Nielsen, Affectiva, Moodage ...
- Rocket Fuel Partners With IAS To Ensure Pre-Roll Inventory Quality
Real-Time Daily, Philip Rosenstein - Thursday, September 8, 2016
Rocket Fuel announced on Thursday a partnership with Integral Ad Science (IAS ...