- MediaMath Taps Samba TV To Drive Programmatic Segmentation Of TV Audiences
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Samba TV announced Wednesday that it has partnered with MediaMath to provi ...
- Matomy Launches myDSP, Self-Serve Demand-Side Platform
Real-Time Daily, Philip Rosenstein - Wednesday, September 7, 2016
Digital marketing company Matomy announced Wednesday the release of its myDSP servic ...
- Ads Tie Down-Ballot Candidates To Presidential Nominees, Split-Ticket Voting Likely
Red, White & Blog, Philip Rosenstein - Wednesday, September 7, 2016
Both the Democratic and Republican parties, in light of a higher likeliho ...
- Programmatic TV Growing, But A Number Of Barriers Stand In Its Way
Real-Time Daily, Philip Rosenstein - Thursday, September 1, 2016
The programmatic TV (PTV) ecosystem is growing, but a 4C white pap ...
- Marketers Not Confident With Their Ad Channel Mix
Research Brief, Jack Loechner - Friday, September 2, 2016
The struggle to optimize the marketing mix across channels has recently be ...
- Brain Drain: Ad Tech/Martech's Hunt For Talent
RTBlog, Tobi Elkin - Friday, September 2, 2016
As the Labor Day weekend zooms into view -- okay, it's he ...
- The Persistence Of Hispanic Culture In The Digital Age
Engage:Hispanics, Mario Carrasco - Thursday, September 1, 2016
Acculturation continues to be contested in our industry. The death of t ...