- Sonic Names Zenith Media Agency
MediaDailyNews, - Wednesday, December 22, 2010
Sonic Corp., franchisor of the Sonic drive-in restaurant chain, has tapped Zeni ...
- Carat Renews Pfizer Script, Retains $1.2 Billion Pharma Account
MediaDailyNews, - Wednesday, December 22, 2010
Aegis's Carat unit has retained pharma giant Pfizer's estimated $1.2 billion med ...
- An Acceptable Margin Of Error Can Be A Good Thing
Online Spin, Cory Treffiletti - Wednesday, December 22, 2010
Our business is VERY detailed. There are more data sets than the ...
- MediaBank Vs. Donovan: Round Two Will Be Global
MediaDailyNews, Joe Mandese - Thursday, December 9, 2010
Fresh off its win of Interpublic's consolidated data processing account, and wi ...
- Will ROI Replace The CPM? Telmar Launches New System That Claims It Will
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2010
Media planners like their acronyms, and based on a new development, m ...
- Looking Forward To 2011
Online Spin, Cory Treffiletti - Wednesday, December 8, 2010
It's that time of year once again! It's the season when pundi ...
- Monthly Mags Up 4.4% in 2010
MediaDailyNews, Erik Sass - Monday, November 29, 2010
After several months in the doldrums earlier this year, the recovery ...
- The Future Is Automation For All Agency Services
Online Spin, Cory Treffiletti - Wednesday, November 24, 2010
I've recently come to terms with the fact that the agency busine ...
- Donovan Vs. MediaBank: Round 3, Publicis Poised To Consolidate
MediaDailyNews, Joe Mandese - Tuesday, November 23, 2010
Just weeks after Interpublic's Mediabrands division pulled all of its U.S. media-buyi ...
- Reciprocal Brands: Interpublic Trades UM's Telesco To Orion, Cites Barter Expansion
MediaDailyNews, Joe Mandese - Thursday, November 18, 2010
As part of a major expansion of its corporate media trading uni ...
- Woe The Digital Sale: Dealing With Corporate Buying Mandates
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, November 18, 2010
From a seller of digital advertising:A friend of mine who ...
- TVB Evaluates Set-Top Box Data To Enhance Local Measurements
MediaDailyNews, David Goetzl - Tuesday, November 9, 2010
Finding a way to deploy set-top-box data has become so urgent f ...
- Interpublic Makes World Wide Web A Local Buy, Will Serve 'Micro Targeted' In-Banner Video Ads
Online Media Daily, Joe Mandese - Wednesday, November 10, 2010
It may be called the World Wide Web, but one of Madis ...
- Correction: MediaBank Backed By Lightbank, Not InnerWorkings
MediaDailyNews, - Monday, November 1, 2010
A story in the Oct. 29th edition of
MediaDailyNews (
"Interpubl ... - Interpublic Dumps Donovan, Second Big Holding Company To Shift To MediaBank
MediaDailyNews, Joe Mandese - Friday, October 29, 2010
In a move that dramatically alters the playing field for Madison Avenue ...
- Getting To The World Series Of Digital Media Buying
Metrics Insider, Dan Beltramo - Friday, October 29, 2010
Media buyers and baseball coaches are a lot alike. Successful baseball coachi ...
- In A Madison Ave. First, Havas' Adnetik Begins Buying Video Ads Targeting Individuals
Online Media Daily, Joe Mandese - Thursday, October 28, 2010
In a move that accelerates the development of an addressable video advertisi ...
- FKM Leaves MediaBank For Strata
MediaDailyNews, - Wednesday, October 13, 2010
Comcast-owned Strata has landed a multi-year deal to provide media-buying processing a ...
- Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On Sales
MediaDailyNews, Joe Mandese - Monday, October 11, 2010
In what is likely the most comprehensive study of its kind, n ...
- Posterscope Taps Omnicom's Newport To Lead Hyperspace In U.S.
MediaDailyNews, Joe Mandese - Wednesday, October 6, 2010
Out-of-home media services giant Posterscope Tuesday filled a key position in i ...
- Future of Media Buying: Demand-Side Platforms
MediaDailyNews, Craig Gugel - Thursday, September 23, 2010
Effective media planning needs to address how to run relevant advertising, a ...
- Toy Story: Kids' Ad Market Plays Strong
MediaDailyNews, Wayne Friedman - Thursday, September 23, 2010
Strong toy ad dollars on kids' TV networks are fueling a surprising ...
- Crouching Tiger: China's Ad Spend Predicted To Soar 16%
MediaDailyNews, Wayne Friedman - Wednesday, September 15, 2010
China, one of the most-watched and fastest-growing media economies, continues to outperfo ...
- Strata Unveils New Media Processing System, Compatible With Microsoft Desktop Apps
MediaDailyNews, Joe Mandese - Tuesday, September 14, 2010
Media-buying software and systems developer Strata has introduced a new enterprise syst ...
- 'Newsweek' Defines Fight For Print-Based Brands
MediaDailyNews, Bob Rose - Friday, September 10, 2010
In many ways, the challenges facing the newsweekly are a metaphor f ...
- Scale Vs. Sizzle: The Online Ad Sales Conundrum
Video Insider, Tod Sacerdoti - Wednesday, August 25, 2010
Online advertising is suffering from a fundamental flaw in its sales proces ...
- MediaBank Launches 'DSP' For Analog Media: Ushers In 'Audience-Buying' For Print, Out-of-Home, Etc.
MediaDailyNews, Joe Mandese - Friday, August 20, 2010
MediaBank, the aggressive, VC-backed media-buying systems start-up that has made waves ...
- Ad Auction Marketplace Debuts Futures Market, Predictive Pricing Model
Online Media Daily, Gavin O'Malley - Wednesday, August 18, 2010
Auction marketplace AdBidCentral on Wednesday debuted a media futures platform for med ...
- KSL Taps Dean As CFO/COO
MediaDailyNews, - Tuesday, August 10, 2010
KSL Media Monday named Russell Dean as executive vice president, CFO a ...
- CIMM Queries Nets, Agencies About Data Viability, TV Currency
MediaDailyNews, David Goetzl - Friday, August 6, 2010
As the Coalition for Innovative Media Measurement -- the think tank kno ...