- AmEx Open Membership Has Its Privileges, Now You Can Earn Double For Buying Online Media
Online Media Daily, Tanya Gazdik - Tuesday, August 23, 2011
In what is likely the first credit card loyalty program ever bas ...
- Mindshare Wins Media Duties For Belk
MediaDailyNews, Steve McClellan - Tuesday, August 16, 2011
WPP's Mindshare has been named media agency of record for Belk, ...
- Running Start: OMD Wins Media Biz For Brooks Sports
MediaDailyNews, Steve McClellan - Monday, August 15, 2011
Omnicom Group's OMD has won the media planning and buying account f ...
- Media Buyers: Upfront Deals Remain Solid
MediaDailyNews, Wayne Friedman - Friday, August 12, 2011
Don't expect marketers to get into a panic over the current sto ...
- United Flies To Horizon, Mcgarrybown Lands Creative
MediaDailyNews, Steve McClellan - Thursday, August 11, 2011
Horizon Media and mcgarrybowen have been selected to handle media and creati ...
- Adap.tv Adapts, Relaunches Buy-Side Service
Online Media Daily, Gavin O'Malley - Thursday, August 11, 2011
Offering ad buyers more scaling options, video ad company Adap.tv just relaunch ...
- Recession Strategies: How Media Owners Can Prepare for An Ad Downturn
MediaDailyNews, Brian Wieser - Thursday, August 11, 2011
Fears of a return to recession are widespread. Media owners will benef ...
- Woe The Digital Sale: No Fun At All
Publishing Insider, Amy Auerbach, Jason Krebs - Thursday, August 11, 2011
Question from a buyer: I'm a 24-year-old digital media planner. Why do ...
- No Ad Campaign Optimization Without Proper Attribution
Online Media Daily, Paul Pellman - Wednesday, August 10, 2011
Online ad campaign optimization is complex and is only as good ...
- MediaCom Game For Spin Master
MediaDailyNews, Steve McClellan - Monday, August 8, 2011
MediaCom has been awarded the planning and buying assignment from Spin Mast ...
- Optimize Media: Acosta Heads Analytics For Mullen
MediaDailyNews, Steve McClellan - Tuesday, August 2, 2011
Ad agency Mullen has hired one of AT&T's top media executives ...
- Martin Agency Hopes For Bigger Slice Of Pizza Hut
MediaDailyNews, Steve McClellan - Friday, July 29, 2011
The Martin Agency, which already handles creative for Pizza Hut, as we ...
- Collision Avoidance For TV Media Buyers
TV Board, Mark Lieberman - Monday, August 1, 2011
As I wandered around the weekly old-car show in my neighborhood th ...
- Why The Media Kitchen Just Hired Our first Of Many Media Technologists
Online Media Daily, Darren Herman - Friday, July 29, 2011
The role of the "media technologist" was created and born in T ...
- Agency Execs: Ad Budgets Slide In Q2, Digital Continues To Rise
MediaDailyNews, Joe Mandese - Thursday, July 28, 2011
Advertising budgets decreased during the second quarter of 2011, according to ...
- DO Gets TV Dollars, 44% Shift Spending From TV Budgets
MediaDailyNews, Erik Sass - Monday, July 25, 2011
Media buyers and planners are embracing digital out-of-home video as a w ...
- Donovan Launches iDesk: 'The Next Generation'
Online Media Daily, - Tuesday, July 26, 2011
Ad agency media and billing systems provider Donovan Data Systems this morni ...
- Comcast Awards Maxus, SMG $1.4B Media Biz
MediaDailyNews, Wayne Friedman - Thursday, July 21, 2011
NBC Universal and Comcast Corp. have given their combined $1.4 billion-plus media-buyi ...
- Ad Buyers Embrace Digital, Publishers Lag
Online Media Daily, Gavin O'Malley - Wednesday, July 20, 2011
While major publishers continue to drag their feet, agency display media buye ...
- Phillips Kicks Off Media, Creative Review
MediaDailyNews, Steve McClellan - Tuesday, July 19, 2011
Netherlands-based electronics giant Philips is conducting a global review of both i ...
- Marriott Puts Global Media Account Into Review
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2011
Marriott International just announced that it has placed the majority of i ...
- Posterscope Deploys 'Near Field' Test, Could Revolutionize Outdoor Media Buys
MediaDailyNews, Joe Mandese - Tuesday, July 19, 2011
In a media-buying first, Aegis' Posterscope this week rolled out the fir ...
- Alloy Spins Off Media-Buying Unit, Renamed 're:fuel'
MediaDailyNews, - Tuesday, July 19, 2011
Alloy Media, which has been acquired by private equity firm Prospect Capit ...
- Conflict of Interest Over Agency-Owned DSPs, Trading Desks?
Online Media Daily, Wayne Friedman - Monday, July 18, 2011
LOS ANGELES -- On an OMMA Ad Net event panel here call ...
- Media Buyers To Wall St.: We're More Cautious, Focused On ROI
MediaDailyNews, Joe Mandese - Monday, July 18, 2011
The outlook for the U.S. ad economy has grown "incrementally cautious," accordi ...
- Sony-Ericsson Kicks Off Global Media Review
MediaDailyNews, Steve McClellan - Thursday, July 14, 2011
Mobile phone giant Sony Ericsson has launched a global review of i ...
- Ad Industry: Solid 2010 Performance, SMG No. 1 In Billings
MediaDailyNews, Steve McClellan - Friday, July 8, 2011
Publicis Groupe's Starcom MediaVest Group now has bragging rights as the top-rank ...
- TRAFFIQ Tools Ease Media-Buying Complexities
Online Media Daily, Laurie Sullivan - Friday, July 8, 2011
Marketers at brands or agencies managing dozens of media buys across t ...
- The Algorithm And The Seller
Online Spin, Kendall Allen - Monday, July 11, 2011
How does the proliferation of audience buying using real-time bidding (RTB) syste ...
- Collective Buys Tumri, Improves Ad Process
Online Media Daily, Gavin O'Malley - Wednesday, July 6, 2011
Collective has announced the acquisition of ad technology firm Tumri. The acquisiti ...