- Premium Advertisers: Time To Book A New Priority Class
Online Media Daily, Yoav Arnstein - Friday, October 14, 2011
What if premium advertisers could reach specific audiences in a guaranteed a ...
- Starcom Wins Bon-Ton Media Duties
MediaDailyNews, Fern Siegel - Wednesday, October 12, 2011
Starcom USA says the Bon-Ton Stores has awarded the agency its med ...
- 24/7 Real Media Expands Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, October 13, 2011
Competition is leading ad firms to find new and more creative wa ...
- Cross-Pollination: FRWD Acquires BrandinHand
Online Media Daily, Steve Smith - Wednesday, October 5, 2011
One of the leading mobile media buying and planning agencies BrandInHand h ...
- 4Q TV Scatter Down Vs. Strong Sales In Upfront
MediaDailyNews, Wayne Friedman - Tuesday, October 4, 2011
Fourth-quarter national TV scatter market pricing appears to be mostly flat ...
- With Maturity Comes Simplicity
Online Spin, Cory Treffiletti - Wednesday, October 5, 2011
The Internet advertising business is approximately 17 years old, depending on w ...
- Nielsen: Top TV Shows Are False Idols, Web Builds Reach Better
MediaDailyNews, Joe Mandese - Monday, October 3, 2011
Nielsen this morning released a white papers it claims establishes audience rea ...
- MediaOcean Faces Threat From Across One, Mediabrands Taps Facilitate Digital For 'Digital Workflow'
Online Media Daily, Joe Mandese - Thursday, September 29, 2011
Even as Madison Avenue's big "back-office" media buying and paying processors Donov ...
- Adometry Tools Focus Marketers' Media Spend
Online Media Daily, Laurie Sullivan - Wednesday, September 28, 2011
Optimizing campaigns against flawed metrics has prompted a few companies in t ...
- Horizon Integrates Trust Metrics: Will Buy Sites Based On Being Good, Not Bad
Online Media Daily, Joe Mandese - Wednesday, September 28, 2011
Horizon Media, the largest Independent media services shop not owned by o ...
- Google Wallet's Long-Term Strategy For Advertisers
Online Media Daily, Laurie Sullivan - Monday, September 26, 2011
Google has begun to extend its advertising business offline. Wallet sits ...
- Rivals Donovan And MediaBank Merge To Form 'MediaOcean,' Will Develop New 'OS' For Madison Avenue
MediaDailyNews, Joe Mandese - Sunday, September 25, 2011
Donovan Data Systems and MediaBank, the two dominant and fiercely competitive supplie ...
- Starcom MediaVest Taps DOmedia For OOH Buys
MediaDailyNews, Erik Sass - Friday, September 23, 2011
Starcom MediaVest Group Exchange, which aims to make media buying more efficie ...
- Marin Launches Tool To Improve Display Campaigns, Search
Online Media Daily, Laurie Sullivan - Monday, September 26, 2011
Marin is rolling out a recommendation engine designed to identify tips f ...
- MediaCom Sings For Universal Music Group
MediaDailyNews, Steve McClellan - Thursday, September 22, 2011
Universal Music Group has selected WPP's MediaCom for media planning and buyi ...
- Velti Acquires CRM Provider Air2Web
Online Media Daily, - Thursday, September 22, 2011
Mobile marketing company Velti acquired mobile CRM firm Air2Web for about $ ...
- Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys
MediaDailyNews, Joe Mandese - Thursday, September 22, 2011
A week after unveiling an aggressive plan to convince the ad indust ...
- Traffiq Taps Nielsen @Plan For Targeting
Online Media Daily, - Wednesday, September 21, 2011
Traffiq buy-side platform has teamed with Nielsen to include the media resear ...
- Asian Allure: $123B Ad Spend Predicted For 2011
MediaDailyNews, Steve McClellan - Wednesday, September 14, 2011
Asia is turning into a hotbed of big pitch activity for med ...
- Turn Teams With Nexage For Mobile RTB
Online Media Daily, Mark Walsh - Wednesday, September 14, 2011
Demand-side platform Turn has partnered with Nexage to power real-time bidding f ...
- LiveIntent Raises $8 Million To Develop Email Platform
Online Media Daily, Laurie Sullivan - Thursday, September 15, 2011
LiveIntent has raised $8 million in Series B funding led by Shas ...
- Horizon Named Clearwire AOR
MediaDailyNews, - Tuesday, September 13, 2011
Horizon Media was named agency of record by Clearwire, a provider ...
- Billion $ Beverage: Starcom Keeps Coke China Account
MediaDailyNews, Steve McClellan - Tuesday, September 13, 2011
Publicis Groupe's Starcom has successfully defended its media planning and buying assignme ...
- [x+1] + Reach & Frequency: Unveils System For Capping Ad Exposure
Online Media Daily, Laurie Sullivan - Tuesday, September 13, 2011
The number of times a consumer sees an ad before making ...
- Katz, Cox TV Oversee ePort's Media Buying
MediaDailyNews, Wayne Friedman - Wednesday, September 7, 2011
The slow-growing world of TV station electronic billing looks to get ...
- Cheese It: Horizon Wins Media For Kraft's M&C
MediaDailyNews, Steve McClellan - Tuesday, September 6, 2011
Kraft Foods has shifted media planning duties on its Macaroni & Chee ...
- UM Taps Pelham As EVP To Oversee MasterCard, Media Spend $500M Worldwide
MediaDailyNews, Steve McClellan - Thursday, August 25, 2011
Interpublic's Universal McCann has hired Barbara Pelham as executive vice president a ...
- Warner Bros. Moves Media Planning, Buying From MediaCom To OMG
MediaDailyNews, Steve McClellan - Wednesday, August 24, 2011
Warner Bros. is moving its media planning and buying assignment -- valu ...
- TV's Reach and Frequency Problem
Online Spin, Dave Morgan - Thursday, August 25, 2011
One of the things that attracted me to television advertising is TV ...
- GM Drives Global Review, Co. Spends $3.5B In Ads Worldwide
MediaDailyNews, Steve McClellan - Tuesday, August 23, 2011
General Motors is launching a global consolidation review. The carmaker spends ...