- Election Year Tightens Ad Inventory, Demands Nimble Strategy
MediaDailyNews, Steve McClellan - Thursday, December 22, 2011
As if marketers didn't have enough to worry about in 2012, wi ...
- Starcom Monitors Social Chatter About TV Shows, Ads
MediaDailyNews, Steve McClellan - Tuesday, December 20, 2011
Starcom MediaVest Group has a signed a deal with analytics company Bluef ...
- Nothing To Sneeze At, Starcom Wins $600M Novartis Account
MediaDailyNews, Steve McClellan - Monday, December 19, 2011
Drug giant Novartis has awarded its $600 million plus global media accou ...
- Horizon Media Places Client Ads On Legolas Exchange
Online Media Daily, Steve McClellan - Monday, December 19, 2011
After a year of testing and development, Legolas has formally launched i ...
- Unilever Puts $6B Global Media In Review
MediaDailyNews, Steve McClellan - Tuesday, December 13, 2011
Packaged-goods giant Unilever has placed its estimated $6 billion global media planni ...
- Unilever Puts $6 Billion Global Media Assignment in Play
Raw, Steve McClellan - Tuesday, December 13, 2011
Package goods giant Unilever has put its $6 billion-plus global media agen ...
- The Digital RFP Is A Frustrating Mess
Online Spin, Matt Straz - Monday, December 12, 2011
Recent research tells us what we already know: planning and buying digit ...
- Initiative Security: Wins LifeLock Assignment
MediaDailyNews, Steve McClellan - Thursday, December 8, 2011
Interpublic's Initiative has been awarded the media planning and buying assignment f ...
- Catalyst S+F Launches 'Good Buys Media'
Online Media Daily, Joe Mandese - Wednesday, December 7, 2011
San Francisco agency Catalyst S+F just unveiled "Good Buys Media," which ...
- Cox Consolidates Planning, Buying With MediaVest
MediaDailyNews, Joe Mandese - Wednesday, December 7, 2011
Cox Communications has selected MediaVest as its media planning and buying agen ...
- 24/7 Real Media Adds Panache, Ups Video Arsenal
Online Media Daily, Gavin O'Malley - Tuesday, December 6, 2011
Bolstering its streaming services, WPP's 24/7 Real Media has acquired video ...
- MediaCom Expands British Empire, Acquires Brilliant
MediaDailyNews, Steve McClellan - Friday, December 2, 2011
Consolidation within the UK media agency industry continued this week as W ...
- Heineken Consolidates $350M Global Media In Shop Shootout
MediaDailyNews, Steve McClellan - Wednesday, November 30, 2011
Dutch brewing giant Heineken International is conducting a consolidation review of i ...
- Phoenix Launches Media Xchange For Radio
MediaDailyNews, Erik Sass - Wednesday, November 30, 2011
Phoenix Media Xchange has debuted the emediaXchange.com platform for radio advertising. T ...
- Adobe Acquires Efficient Frontier, Streamlines Ad Buying
Online Media Daily, Laurie Sullivan - Wednesday, November 30, 2011
Adobe scooped up another marketing company Wednesday with the acquisition of Efficie ...
- NBA Broadcasters Courting Advertisers Again
Around the Net In Media, Phyllis Fine - Wednesday, November 30, 2011
NBA broadcasters are attempting to recoup the loss of roughly $100 milli ...
- Better Is Better
Online Media Daily, John Shelton - Friday, November 25, 2011
The media buying industry is rapidly evolving, and yet many agency syste ...
- Sapporo Taps KSL For Media Buying
MediaDailyNews, Fern Siegel - Tuesday, November 22, 2011
Sapporo has selected KSL Media the new AOR for media buying ...
- Trading Dish On Media Buyers
Around the Net In Media, Phyllis Fine - Monday, November 21, 2011
Are you a media buyer who likes receiving freebies like "manis/pedis" fr ...
- Kinetic To Media: No 'Eyes On,' No Ad Budget
MediaDailyNews, Joe Mandese - Monday, November 21, 2011
In a move that could drop thousands of smaller out-of-home media supplie ...
- Appy Holidays: Digital Supplants Radio As Seasonal Medium, Spot TV Remains No. 1
MediaDailyNews, Joe Mandese - Tuesday, November 15, 2011
It's beginning to look a lot like digital, almost everywhere Madison Aven ...
- Adnetik, DAC Partner on Digital Trading in Japan
Online Media Daily, Joe Mandese - Friday, November 4, 2011
Boston-based Adnetik is partnering with D.A. Consortium (DAC) to provide media tradi ...
- LUMAscapes Simplified: It's Still A Mess
Show Daily, Joe Mandese - Monday, November 7, 2011
Joanna O'Connell, Senior Analyst at Forrester is demystifying the display ad technolo ...
- SymphonyIRI & Legolas Media Leverage In-Store Data
Online Media Daily, Fern Siegel - Tuesday, November 1, 2011
Consumer and market intelligence firm SymphonyIRI Group Inc. and audience marketplace develop ...
- What Will Media Advertising Look Like In 2020?
Online Spin, Matt Straz - Monday, October 31, 2011
In just eight years, we will enter the third decade of t ...
- Wherever The Money Comes From, Media Budgets Seem To Keep Rising
TV Watch, Wayne Friedman - Thursday, October 27, 2011
Does it matter where advertisers' TV budgets are coming from? For ...
- Check-In: MEC Wins Marriott's Media Assignment
MediaDailyNews, Steve McClellan - Tuesday, October 25, 2011
Hotel chain Marriott has awarded WPP's MEC its global media planning a ...
- CMO - The Chief Modeling Officer
Online Spin, Jason Heller - Tuesday, October 25, 2011
In theory, I love it when digital budgets get cut. No, reall ...
- Horizon Taps Draftfcb's Smith, MEC's Cosgrove
Raw, Joe Mandese - Thursday, October 20, 2011
Horizon Media has hired Sean Smith as senior vice president-managing director ...
- Horizon Taps Draftfcb's Smith, MEC's Cosgrove
Raw, Joe Mandese - Thursday, October 20, 2011
Horizon Media has hired Sean Smith as senior vice president-managing director ...