- Programmatic TV 'Never Going To Be One-To-One' Like In Digital
Around the Net in Real-Time, Tyler Loechner - Monday, June 30, 2014
The topic of programmatic television came up in an Adweek Q&A wi ...
- Marketing Services Dominate M&A Transactions In 2014
MediaDailyNews, Laurie Sullivan - Monday, June 30, 2014
There were 752 merger and acquisition (M&A) transactions in media, information, marketi ...
- IgnitionOne Sees Programmatic Display Spend Rise 221% YoY
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
U.S. marketers spent 221% more on programmatic display advertising in Q2 20 ...
- 'Highly Sophisticated' Impression Laundering Scheme Uncovered, Over 1% Of Video Ads Impacted
Real-Time Daily, Tyler Loechner - Monday, June 30, 2014
DoubleVerify on Monday afternoon announced it had uncovered a "highly sophisticated" vid ...
- Jelli Shutters Social Radio To Focus On Programmatic
MediaDailyNews, Erik Sass - Friday, June 27, 2014
After five years in operation, Jelli is shuttering its user-controlled social rad ...
- Shipshape Shaman
Real MAD, Stan Mack - Monday, June 30, 2014
...
- Ex-Media Kitchen Exec Forms Comms Strategy Shop
MAD, Larissa Faw - Thursday, June 26, 2014
Charles Pinkerton is opening up Theseus Communications, his own communications strategy agen ...
- BPN Awarded Famosa Toys U.S. Media Assignment
MAD, Steve McClellan - Tuesday, June 24, 2014
The Spanish toy company, known for is Pinypon and Nenuco doll brand ...
- Up To 50% Of Web Traffic is Fake - What Will Advertisers Do?
MediaDailyNews, Jonathan David - Wednesday, June 25, 2014
It's no secret that there is a growing issue with fraudulent traffi ...
- Programmatic TV: Bringing Sexy Back, Ad Dollars, Too
Audience Buying Insider, Walt Horstman - Friday, June 20, 2014
Melanie is a colleague of mine who is an exceptional marketer. Melan ...
- Starcom Laces Up Asics Account
MAD, Larissa Faw - Wednesday, June 18, 2014
Starcom will handle Asics' global communications strategy, media planning and buying, ...
- Viewability As A Currency Grows Up; RealVu Launches In-View Only Exchange
Real-Time Daily, Tyler Loechner - Thursday, June 19, 2014
RealVu, an analytics firm, on Thursday announced the launch of the Real ...
- M&A: Measurement and Attribution
RTBlog, Tyler Loechner - Friday, June 20, 2014
Or media and attribution. Or maybe even measurement and accountability. Pick a ...
- Ad Tech's Impact On Competition: Real-Time With MultiView's Ben Maitland
RTBlog, Tyler Loechner - Wednesday, June 18, 2014
Marketers taking programmatic ad technologies in-house has been a growing trend a ...
- Mondelez Taps TubeMogul For Programmatic Video, Keeps MediaVest Involved
Real-Time Daily, Tyler Loechner - Monday, June 16, 2014
Mondelez International, the CPG brand behind Oreo, Triscuits and other snack food ...
- Sizmek Creates Team Of RTB Specialists To Aid Buyers
Real-Time Daily, Tyler Loechner - Monday, June 16, 2014
Sizmek, a global ad management firm, on Monday announced the launch ...
- Taking Programmatic In-House: The Impact For Marketers
Real-Time Daily, Seth Ulinski - Tuesday, June 17, 2014
It's no secret that global brands are opting to bring programmatic med ...
- Media Buyers Push Smaller Upfront Rate Hikes, NBC Ups Volume
MediaDailyNews, Wayne Friedman - Friday, June 13, 2014
Broadcast networks, on the road to completing much of their upfront deal-makin ...
- The Other Type Of 'Scale' Favors Buyers
RTBlog, Tyler Loechner - Friday, June 13, 2014
The type of "scale" most often referred to in the digital ...
- Facebook And The TV Data Revolution
Audience Buying Insider, Justin Evans - Friday, June 13, 2014
Facebook's announcement that its mobile app will start to act like Shaz ...
- Harmelin Taps TubeMogul For In-House Trading Desk
Real-Time Daily, Tyler Loechner - Thursday, June 12, 2014
Harmelin Media, an independent full-service ad agency, this week announced it h ...
- Detroit's Shinola Awards Media Duties To Mediahub/Mullen
MAD, Steve McClellan - Wednesday, June 11, 2014
The IPG shop will work with Shinola's creative agency, Partners & Spad ...
- Publisher Pricing Fail (in The Open RTB Market): Why Dynamic Pricing Hurts More Than it Helps
Publishing Insider, Alex Gardner - Thursday, June 12, 2014
What is your value to buyers in the open market? Hint, it ...
- Point, Then Shoot, To Get More From Video
Video Insider, Jayne Pimentel - Wednesday, June 11, 2014
Many video campaigns are executed backwards. More often than not, agencies dr ...
- Shopzilla Merges Business Units Under Programmatic Connexity Brand
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2014
Shopzilla plans to announce Monday the integration of its three marketing busine ...
- Programmatic Video Bought Like TV -- Via CPM
Video Insider, Daisy Whitney - Monday, June 9, 2014
A just-released study from Videology finds that more than 90% of markete ...
- TV Isn't Like RTB -- But That Doesn't Mean It Isn't Evolving
Audience Buying Insider, Richard Jalichandra - Friday, June 6, 2014
The promises of digital were faster execution, more accurate measurement, and mo ...
- Vizeum Adds Management Firepower To U.S. Operation
MAD, Steve McClellan - Thursday, June 5, 2014
Dentsu Aegis Network's Steven Feuling shifts to U.S. CEO at the med ...
- Media Agency Veteran Charlie Rutman Joins Horizon
MAD, Steve McClellan - Wednesday, June 4, 2014
For four years, Rutman ran the Havas' North American media operation M ...
- Initiative Selected For Hooters Media Duties
MAD, Steve McClellan - Wednesday, June 4, 2014
The account will be handled out of the shop's Atlanta office, whe ...