Vizeum Adds Management Firepower To U.S. Operation

In a bid to strengthen the agency’s U.S. position, Vizeum, the Dentsu Aegis Network media shop is adding two senior management positions. Steven Feuling, global client president, Dentsu Aegis Network U.S., is shifting to the role of CEO, Vizeum U.S., a newly created position. He will report to Angela Courtin, president, Dentsu Aegis Network U.S.

Since 2011, Vizeum’s U.S. operation has been led by Catherine Davis. Since her arrival, the shop’s staff has grown fourfold, while last-year revenues more than doubled. The agency said that Davis would remain in her role as U.S. president reporting to Feuling.

In the U.S., Vizeum is less well known than its larger sibling Carat. But it has added a number of prestigious clients recently, including Dow Jones, Maserati and Sonos. Other clients include Kohler and Pernod Ricard.

Globally the agency is also a growing enterprise with about 60 offices in 40 countries. In April, the shop launched in the Middle East and North Africa region.

In addition to Feuling’s appointment overseeing the U.S. operation, the agency said that Christian Fedorczuk was joining the U.S. team as head of the West Coast office. Fedorczuk previously was global managing partner at Carat UK. Like Davis, he will report to Feuling.

In addition to his new role, Feuling will continue to lead the estimated $1 billion global Microsoft media planning and buying account that the computer software giant consolidated with Dentsu Aegis Network in April. Feuling is credited with playing a major role in landing that account.

As Global Client President, Feuling oversaw Dentsu Aegis Network's U.S.-based global accounts. Previously, he led the global GM business for Dentsu Aegis Network. Prior to joining Aegis five years ago, he held senior roles on the brand side, publisher side and agency side, including roles at Starcom MediaVest Group.

Commenting on the appointment, Courtin said that Feuling “has a proven track record of delivering growth and in-depth experience in all sides of the business. He is passionate about the power media has in driving business results for brands. Steven has been the architect of many successes in our network, and I am confident he will have just as strong an impact at Vizeum."

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