- Google Teaches Facebook About Ad Relevance To Determine Cost Per Click, Impressions
SearchBlog, Laurie Sullivan - Tuesday, March 31, 2015
Search marketers managing social budgets might see the cost per click ...
- Programmatic Buys Expected To Jump 21% This Year, Ad Exec Plans Outpace Publishers
Real-Time Daily, Joe Mandese - Monday, March 30, 2015
Programmatic media-buying is growing fast, but in an apparent paradox, it ...
- UI Fatigue: The Need to Centralize Programmatic Access
Programmatic Insider, Brian Nadres - Friday, March 27, 2015
Media buyers are more equipped than ever to handle programmatic media. T ...
- Why Isn't YouTube Getting More TV Dollars?
Video Insider, John Tuchtenhagen - Friday, March 27, 2015
I was recently invited to sit on a Google agency panel design ...
- Amazon On Hunt For British Creative And Media Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, March 26, 2015
Amazon is on the hunt for UK agency partners that can he ...
- ESPN To Launch TV DMP: Will Enable Brands To Target Audiences, Not Ratings
Real-Time Daily, Tyler Loechner, Joe Mandese - Thursday, March 26, 2015
PHOENIX -- In an important milestone for the burgeoning programmatic TV marketplac ...
- Rocket Fuel Founder John Retires As CEO, Search For Successor Begins
Real-Time Daily, Joe Mandese - Tuesday, March 24, 2015
Rocket Fuel, the programmatic media-buying platform that has been the poster chi ...
- Tesco Media Review Pits Initiative Against Mediacom and ZenithOptimedia
Around the Net In MAD London, Sean Hargrave - Monday, March 23, 2015
Tesco's secret media review continues to move along on pace, with t ...
- Publicis Launches New Global Network, Blue 449
Around the Net In MAD London, Sean Hargrave - Thursday, March 19, 2015
Publicis Groupe is launching a global media agency network called Blue 44 ...
- MMA Tells Brands How Much To Invest In Mobile To Gain Better ROI
Mobile Marketing Daily, Laurie Sullivan - Tuesday, March 17, 2015
A Mobile Marketing Association study shows that allocating more of a brand ...
- gTLD Domain Registry Donuts Launching First Advertising Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, March 15, 2015
Donuts, a domain registrar, will launch its first advertising campaign Monday, aft ...
- SXSW: Creative, Media Teams Working More Closely In The Age Of Tech
Show Daily, Laurie Sullivan - Saturday, March 14, 2015
Creative and media teams are working more closely. The media team com ...
- Programmatic TV Is A Job Creator
Audience Buying Insider, Walt Horstman - Friday, March 13, 2015
With each week, it seems that more TV networks and media agenci ...
- Changing Newsrooms, Shifting Media Priorities Giving Birth To New Media Models
MediaDailyNews, Laurie Sullivan - Thursday, March 12, 2015
Could Yahoo emerge in 2015 as the new face of journalism? So ...
- Tesco Reviews GBP90m Buying And Planning Account
Around the Net In MAD London, Sean Hargrave - Thursday, March 12, 2015
Tesco has launched a closed review of its media planning and buyi ...
- Will Programmatic TV Go Mainstream This Year?
Programmatic Insider, Ben Plomion - Tuesday, March 10, 2015
We hear industry pundits assert that 2015 will be the year ...
- Assessing Audience Value In The Age Of Time-Shifting And Binge Viewing
MediaDailyNews, Steve Sternberg - Monday, March 9, 2015
Attracting loyal viewers who watch your commercials. There's not much more ...
- Audit Confirms MediaCom Campaign Report Forgeries And Selling of Value Added Media
Mediapsssst, Richard Whitman - Sunday, March 8, 2015
Over in Australia, an investigative audit found media agency MediaCom engaging ...
- Jon Mandel To ANA: Agency Media Kickbacks Are Pervasive, Systemic
Around the Net In Media, Joe Mandese - Friday, March 6, 2015
Agency media kickbacks took center stage at the Association of National Advertiser ...
- The Big Bang: TV and Online Data Join To Form New Media World
Audience Buying Insider, Walt Horstman - Friday, March 6, 2015
The major recent M&A announcements in the data industry are spurring t ...
- Simulmedia Offers Ad Guarantees To Enhance Media Buys
MediaDailyNews, Wayne Friedman - Thursday, March 5, 2015
TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted ...
- Kantar Shopcom, IRI Integrate Data
MediaDailyNews, Erik Sass - Thursday, March 5, 2015
Big Data is getting even bigger, thanks to a series of dea ...
- Sainsbury's Retains PHD
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
Sainsbury's has confirmed the reappointment of PHD to its GBP60 million ...
- Data Will De-Commoditize TV Advertising
Online Spin, Dave Morgan - Thursday, March 5, 2015
There is no question that data and digital approaches are going ...
- The Eyes Have It: Breakthrough Enables Simple Method To Prove Which Ads Get Seen On Which Publishers' Pages
Real-Time Daily, Joe Mandese - Thursday, March 5, 2015
In a development that could make the viewability debate moot for ma ...
- Madison Avenue Calls On Nielsen To Address Diaries, Billions In Local TV Ad Buys At Stake
MediaDailyNews, Joe Mandese - Tuesday, March 3, 2015
As Nielsen begins implementing some of the biggest changes to its ...
- Essence Beefs Up Senior Team, Ups Reifenheiser To Head Of NA Ops
MAD, Steve McClellan - Monday, March 2, 2015
Rob Reifenheiser, who joined Essence last August as head of media f ...
- Can Viewability Co-Exist With Programmatic Media?
Programmatic Insider, Brian Nadres - Monday, March 2, 2015
Viewability continues to be one of the biggest media buying concerns f ...